For the everyday company, data presents a unique opportunity. Data is something all businesses have, from the two-employee startup operated in a garage to the global enterprise monopolising markets. Learning how your company catches data, how it stores it, and most importantly, how it can use it can be key in creating unrivalled customer experiences and propelling your business ahead of the competition.
According to ITPro, here lies the problem. According to research conducted by Oracle, only 37% of marketing decision-makers state customer data is completely manageable. Marketing teams are being overwhelmed by the sheer volume of data they are tasked with processing. Opportunities are slipping through their fingers. The 37% chunk that are managing their data can be referred to as ‘data leaders’, and becoming one should be a business priority.
Spotting a data leader
Data leaders make the most out of their data, following the rules and squeezing out every last drop of insight possible. To become one, it helps being able to pick one out of a lineup which includes data ‘followers’ and ‘laggards’.
The key characteristic that defines a data leader is the ability to produce meaningful insights from swathes of data. Data leaders deploy the most-up-to-date technology while having automated processes in place to create an efficient data pipeline that leaves no stone unturned. This all makes data more manageable, with Oracle’s research revealing that almost two-thirds of data leaders consider themselves completely on top of their data.