{"id":11571,"date":"2020-10-21T12:48:41","date_gmt":"2020-10-21T10:48:41","guid":{"rendered":"https:\/\/www.codemotion.com\/magazine\/?p=11571"},"modified":"2020-11-06T10:49:37","modified_gmt":"2020-11-06T09:49:37","slug":"problem-hacking-model","status":"publish","type":"post","link":"https:\/\/www.codemotion.com\/magazine\/dev-life\/events\/problem-hacking-model\/","title":{"rendered":"Problem Hacking: Problem-solving within Tech Companies"},"content":{"rendered":"\t\t\t\t
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  1. Problem Solving starts with Brainstorming<\/a>
  2. Problem Hacking Model: how to avoid compromises<\/a>
  3. Problem Hacking: from problems to solutions<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n

    One of the most important and frequent things that a company<\/span> has to do, from a large Fortune 500 to a newly-created startup<\/span>, is solving problems<\/strong>. It’s an intrinsic ability that also will shape the success of the company<\/span>: successful companies<\/span> solve problems that customers have<\/strong>. And the problem hacking model<\/strong> is one of the greatest solutions.<\/p>\n\n\n\n

    But this process is far from being straight forward. At Codemotion<\/span> Rome 2019, Yonatan Levy<\/a>, an experienced tech product<\/span> management leader, author and speaker, describes a new way of thinking to hack problems<\/strong>, solving them in a way that is quicker, more effective and enjoyable.<\/p>\n\n\n\n

    Problem Solving starts with Brainstorming<\/h2>\n\n\n\n

    Yonatan starts his talk by stating this and also describes how this process often starts: with a meeting<\/span><\/strong>. Several people<\/span>, from the CEO<\/span> to the product manager<\/span>, designers<\/span> and more gather in a room and discuss how to solve the problem. They share ideas and possibilities: they brainstorm<\/span><\/strong>.<\/p>\n\n\n\n

    \"Problem<\/figure><\/div>\n\n\n\n

    Yonatan highlights this process, noticing that in theory brainstorming is wonderful: a continuous stream of ideas flows from everyone, shaping a final solution that will benefit from everybody’s mind. In theory. In practice, brainstorm rarely works, Yonatan says. <\/p>\n\n\n\n

    He describes the usual process: starting from a problem, people<\/span> propose solutions, often close to their field. The designer<\/span> could propose a new design<\/span> for a webpage<\/a>, the CTO<\/a><\/span> could propose a new technology<\/span>, the CMO<\/span> could argue that the problem is the communication<\/span> of the product<\/span>.<\/p>\n\n\n\n

    These solutions create new problems and the process repeats and iterates<\/strong>, until new solutions and problems emerge like a self-replicating molecular system, spreading and going further away from the original problem. <\/p>\n\n\n\n

    And, in the end, so many ideas should be explored in a rush in the last minutes of the meeting<\/span> (you don’t want to leave the meeting<\/span> without a solution, right?) and so the worst enemy of progress emerges, as Yonatan states: compromise<\/span><\/strong>.<\/p>\n\n\n\n

    Problem Hacking Model: how to avoid compromises<\/h2>\n\n\n\n

    A compromise<\/span> solution is chosen, something that takes a bit from everyone’s proposal but that, in the end, is not useful for anything in particular. And so the brainstorming process becomes tedious, long and, most importantly, fundamentally useless.<\/p>\n\n\n\n

    “I would spend 55 minutes defining the problem and five minutes solving it”<\/p><\/blockquote>\n\n\n\n

    Yonatan proposes a change in paradigm: we should focus not only on solving problems but on solving *solving problems*. Meta-solving problems. It’s the problem hacking model<\/strong>, to view problems differently. <\/p>\n\n\n\n

    He tells stories from his long experience<\/span> working for companies<\/span> and helping them innovate their products<\/span> and shares some insights collected from other people<\/span> in the tech industry.<\/p>\n\n\n\n

    The first fundamental concept is that the solution is in the problem<\/strong>. It’s included in the problem definition. Yonatan explains that finding solutions should be easy and straightforward given a problem. <\/p>\n\n\n\n

    So why can\u2019t brainstorming find good solutions? Because the problem is not well understood. He proposes a quote attributed sometimes to Albert Einstein: “I would spend 55 minutes defining the problem and five minutes solving it”. <\/p>\n\n\n\n

    Hence, the first step that a team<\/span> should do is analysing the problem to understand it well, using data<\/span><\/a><\/strong>. The problem should be described in terms of more simple symptoms, on which everyone in the room can agree.<\/p>\n\n\n\n

    \"Analysis<\/figure><\/div>\n\n\n\n

    A problem is then described with its “atomic” symptoms, that can be directly tackled. Now the brainstorming session is much more focused, since finding symptoms from data<\/span> is much more objective and everyone can then decide which one is the most important one to tackle. <\/p>\n\n\n\n

    At that point, finding a solution for a symptom is simple: the solution lies in the problem itself, and it doesn’t generate a plethora of other not needed complex solutions.<\/p>\n\n\n\n

    These new solutions, he explains, become the foundation of the product<\/span>: they describe exactly what the company<\/span> needs to do. They become goals that can be achieved with a focused vision, instead of wondering what’s wrong. <\/p>\n\n\n\n

    He formalises this approach with what he calls a Problem Hacking Model<\/strong>. The paradigm is composed of three steps: Observe, Diagnose, Define<\/strong>. The observation phase includes understanding the existence of some problems. “How do we know?” is the phrase that Yonatan uses. Shaping the mindset around this question brings a more data<\/span>-centric approach to problem tackling.<\/p>\n\n\n\n

    Problem Hacking: from problems to solutions<\/h2>\n\n\n\n

    After finding a problem in a product<\/span>, the team<\/span> can then diagnose. The brainstorming session can bring up a series of evident symptoms, causing directly the problem. These symptoms should be simple and agreeable. <\/p>\n\n\n\n

    At that point, the team<\/span> can define which is the most important step to tackle the biggest symptom, the one that is slowing down the growth of the product<\/span>. Defining these steps for each problem will create a plan that can be directly actuated.<\/p>\n\n\n\n

    This way of thinking is becoming increasingly popular in the startup<\/a> community<\/span>. Elon Musk<\/span> is known for shaping his way of thinking around what he calls “first principles”. Like in physics, everything can be built up from basic, simple rules.<\/p>\n\n\n\n

    Books<\/a> like Lean Startup<\/span><\/em>, Design<\/span> Sprint<\/em> and Hacking Growth<\/em> all agree on a similar data<\/span>-centric way of analysing problems<\/strong>, finding atomic causes and deciding on how to act, then test the results and iterate. <\/p>\n\n\n\n

    In this way teams are faster and more effective, decisions<\/span> are based mostly on data<\/span> and widely agreeable symptoms and, in a short time, an MVP can be built to prove the value<\/span> of the company<\/span>, grow the user base and attract investors, or existing products<\/span> can be enhanced.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

    One of the most important and frequent things that a company has to do, from a large Fortune 500 to a newly-created startup, is solving problems. It’s an intrinsic ability that also will shape the success of the company: successful companies solve problems that customers have. And the problem hacking model is one of the… Read more<\/a><\/p>\n","protected":false},"author":58,"featured_media":11574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":4,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2554],"tags":[4,6272,43],"collections":[],"class_list":{"0":"post-11571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"tag-codemotion-rome","9":"tag-cto","10":"tag-soft-skills","11":"entry"},"yoast_head":"\nProblem Hacking: how to do it within tech companies - Codemotion<\/title>\n<meta name=\"description\" content=\"The problem hacking model is a core concept for problem solving, especially within tech companies. 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It’s an intrinsic ability that also will shape the success of the company: successful companies solve problems that customers have. 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