{"id":12907,"date":"2020-12-28T09:00:00","date_gmt":"2020-12-28T08:00:00","guid":{"rendered":"https:\/\/www.codemotion.com\/magazine\/?p=12907"},"modified":"2021-01-14T22:34:39","modified_gmt":"2021-01-14T21:34:39","slug":"setup-live-stream","status":"publish","type":"post","link":"https:\/\/www.codemotion.com\/magazine\/frontend\/gamedev\/setup-live-stream\/","title":{"rendered":"What You Need to Set Up a Successful Live Stream"},"content":{"rendered":"\r\n\r\n\t\t\t\t
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\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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  1. The Benefits of Video Marketing<\/a>
  2. Onto Live Streaming<\/a>
  3. How Live Streaming Works<\/a>
  4. What Do You Need to Get Started?<\/a>
  5. Which Streaming Platform Shall I Use?<\/a>
  6. What to Live Stream?<\/a>
  7. Going Live<\/a>
  8. Keep Them Engaged<\/a>
  9. Live For Live Streaming<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\r\n\r\n\r\n

    There was a time when the written word held the greatest power in the marketing world. Now, video has been slowly taking over as a more effective way to interact with people. That\u2019s because they\u2019re more engaging<\/a>, easier to consume, and far more impactful.<\/p>\r\n\r\n\r\n\r\n

    Many marketers have found much success using videos to connect with their audience<\/span>. But the online<\/span> world is ever-changing, and the next evolutionary step lies in the live stream<\/span><\/strong>.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

    We all stream video content<\/span> online, whether it\u2019s through YouTube<\/span> or Netflix<\/span>. But there\u2019s something special about watching content that\u2019s coming at you live and being able to interact with it. And the rate of its popularity is only speeding up.<\/p>\r\n\r\n\r\n\r\n

    In this article, we\u2019ll get under the surface of what live streaming is, why it\u2019s so effective, and how to get started in creating a successful live stream. It\u2019s time to pull back the curtain\u2026<\/p>\r\n\r\n\r\n\r\n

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    The Benefits of Video Marketing<\/h2>\r\n\r\n\r\n\r\n

    We know that video marketing<\/strong> is highly effective in grabbing attention and conveying information. And if we\u2019re learning new information, we want it to be as easy and enjoyable as possible.<\/p>\r\n\r\n\r\n\r\n

    Statistics<\/span> show that video helps people<\/a> understand products better and make a purchase decision<\/a>. So, there\u2019s no surprise that 81%<\/a> of businesses have adopted video for marketing purposes.<\/p>\r\n\r\n\r\n\r\n

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    Great video content is a good way to increase your brand awareness and sales<\/span>. But it can also increase traffic and SEO<\/span> as it increases the time spent on your site and improves your search ranking.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

    When it comes to putting a face to the brand, a video can achieve this very easily. In the age of artificial intelligence<\/span><\/strong>, people prefer to engage with other people<\/a> than a machine. And while a chatbot<\/span> for website customer service works great, seeing a human presence is even better.<\/p>\r\n\r\n\r\n\r\n

    Onto Live Streaming<\/h2>\r\n\r\n\r\n\r\n

    Sure, video is great. But what\u2019s better is live video. Most of the videos we watch have been scripted, edited, and polished to the point where they can feel very well manufactured. And they most certainly are. But in their professionalism, they lose the naturalistic feel in their reception.<\/p>\r\n\r\n\r\n\r\n

    Anything can happen in the moment of live broadcast<\/span>, which is what makes it so exciting. While there\u2019s much less room for error<\/span>, its amateur nature can make us feel more connected as though it is a real-life interaction.<\/p>\r\n\r\n\r\n\r\n

    You may not be able to watch an event<\/span> live in person, but a live stream is the next best thing. Many live stream platforms allow viewers to comment with the presenter too. So it really is as close as it comes to being there and engaging with them from anywhere in the world!<\/p>\r\n\r\n\r\n\r\n

    Think about this. If you\u2019ve just launched a new product and you want to tell the world about it, what better way than a live broadcast? It\u2019s almost like a televised ad, only better. It\u2019s a way to exceed customer expectations<\/a> by bringing the news straight to them first-hand. And we all want to be first in line to the next big thing, don\u2019t we?<\/p>\r\n\r\n\r\n\r\n

    How Live Streaming Works<\/h2>\r\n\r\n\r\n\r\n

    There\u2019s really nothing complicated about live streaming. It can be simply pressing a button and broadcasting a live video feed to your audience online. It can be done through all of the prevalent social media platforms, such as YouTube, Facebook<\/span>, Twitter, Instagram, Twitch<\/span>, and more recently TikTok.It has been popularized by celebrities and influencers as a means to connect with their fans. Given its success, business brands decided that they wanted a piece of that pie. In fact, 74%<\/a> of businesses now use live streaming to engage with their customers.<\/p>\r\n\r\n\r\n\r\n

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    Customer service is seldom at the top of the list in a lot of businesses. But a neglected customer can be quite detrimental to your reputation<\/span>. If someone has a problem and wishes to speak with someone, they\u2019re often forwarded to the dreaded call center.<\/p>\r\n\r\n\r\n\r\n

    While call centers work as a problem-solving hub, they don\u2019t really connect with customers on a personal level. Outbound call center<\/a> software can be a good way to gather all information in one place for a better service, and some of the best power dialers<\/a> can improve connectivity. But a live stream can deliver a solution to many at once, and in a more personalized way.<\/p>\r\n\r\n\r\n\r\n

    Live streaming is not just about saying, \u201cHello everyone, look at what I\u2019ve got to sell!\u201d. It\u2019s a chance to showcase your brand<\/a>, build relationships, and earn the trust of loyal customers. That could mean doing an unveiling, a product demo, showing what\u2019s behind the scenes, or conducting expert interviews. The possibilities are endless!<\/p>\r\n\r\n\r\n\r\n

    What Do You Need to Get Started?<\/h2>\r\n\r\n\r\n\r\n

    One of the best things about live streaming is how little you need to get started. At the most basic level, all you really need is a smartphone<\/span> to stream instantly through social media apps<\/span>. While this does the job just fine, you are limited to the hardware<\/span> of the device, affecting both sound and picture quality.<\/p>\r\n\r\n\r\n\r\n

    So for a more professional setup and high-quality stream, you may want to think about getting some better equipment. This could be a high-quality microphone and digital camera which you can connect to your computer<\/span>. Of course, if you have a decent laptop, this may already be built-in.<\/p>\r\n\r\n\r\n\r\n