{"id":13050,"date":"2021-01-05T09:55:05","date_gmt":"2021-01-05T08:55:05","guid":{"rendered":"https:\/\/www.codemotion.com\/magazine\/?p=13050"},"modified":"2022-01-05T20:03:25","modified_gmt":"2022-01-05T19:03:25","slug":"collaboration-developers-marketes","status":"publish","type":"post","link":"https:\/\/www.codemotion.com\/magazine\/dev-life\/cto\/collaboration-developers-marketes\/","title":{"rendered":"5 Ways to Foster Collaboration between Developers and Marketers"},"content":{"rendered":"\t\t\t\t
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\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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  1. Create clear common objectives<\/a>
  2. Respect Each Other\u2019s Process<\/a>
  3. Optimize Overall Performance by Leveraging Each Team\u2019s Skills<\/a>
  4. Inform Collaboration with Data-Driven Insights<\/a>
  5. Use The Right Communication and Collaboration Tools\u00a0<\/a>
  6. Better Collaboration Means Better Results<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\r\n\r\n\r\n

    The dynamic between marketers and developers<\/span> can have a huge impact on business outcomes.\u00a0<\/p>\r\n\r\n\r\n\r\n

    Whether it\u2019s due to a lack of respect for the other\u2019s expertise<\/span>, disagreements about deadlines, or frequent miscommunications, the relationship between marketing and development teams can get pretty complicated.\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

    The business world is becoming increasingly digital<\/span>, enhancing the need for seamless collaboration across teams in all industries. What\u2019s more, a cultural shift away from the traditional workplace<\/span> and towards remote work<\/a> means businesses have had to adapt to online collaboration methods, often on a global scale.\u00a0<\/p>\r\n\r\n\r\n\r\n

    If you\u2019re managing a marketing team, big or small, you\u2019ve probably had to work with developers before. And vice versa. These joint projects can be challenging, especially when both sides have their own way of doing things. Often goals, priorities, and processes<\/span> are misunderstood which leads to misunderstandings, missed deadlines, and a lack of transparency.\u00a0<\/p>\r\n\r\n\r\n\r\n

    So how can marketers and developers work together seamlessly to achieve results?<\/strong><\/p>\r\n\r\n\r\n\r\n

    In this article we\u2019re going to suggest five ways to foster collaboration between developers and marketers<\/strong> that\u2019ll improve cross-department communication and increase project success rates. For businesses to achieve goals and get ahead of the competition they need to provide fantastic customer experiences, which can only happen when teams collaborate efficiently.<\/p>\r\n\r\n\r\n\r\n

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    \"collaboration<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Create clear common objectives<\/h2>\r\n\r\n\r\n\r\n

    Having clear, common objectives is vital to the success of any project<\/span>.\u00a0<\/p>\r\n\r\n\r\n\r\n

    When it comes to marketing and development teams working together, they usually have one common goal in mind: to improve customer experience<\/a>. In fact, a study<\/a> found that 89% of developers and 86% of marketers agree that every customer touchpoint and interaction is crucial to achieving successful business results. What\u2019s more, 79% of marketers and 83% of developers agree that they need to work together <\/strong>seamlessly to succeed in their respective roles.\u00a0<\/p>\r\n\r\n\r\n\r\n

    Both parties play integral roles in implementing a customer experience framework<\/a> that drives business goals. Therefore it\u2019s vital that teams collaborate successfully and efficiently. To do this they need to have clear objectives to work towards.\u00a0<\/p>\r\n\r\n\r\n\r\n

    Creating clear common objectives across teams ensures that everyone\u2019s on the same page. Both teams need to know what they\u2019re working towards, even if their processes might be different. When it comes to setting clear project objectives, be sure to:<\/p>\r\n\r\n\r\n\r\n