{"id":20038,"date":"2023-01-27T09:00:00","date_gmt":"2023-01-27T08:00:00","guid":{"rendered":"https:\/\/www.codemotion.com\/magazine\/?p=20038"},"modified":"2023-01-24T15:43:08","modified_gmt":"2023-01-24T14:43:08","slug":"deceptive-patterns-in-ux-design-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/deceptive-patterns-in-ux-design-how-to-avoid-them\/","title":{"rendered":"Deceptive Patterns In UX Design – How To Avoid Them?"},"content":{"rendered":"\n

Being able to identify deceptive patterns in UX design and avoid them can be the difference between a good user experience strategy<\/a> and a bad one. We’ve all done it. We’ve all fallen for something that wasn’t there.\u00a0<\/p>\n\n\n\n

It’s a common misconception that all deceptive design patterns are malicious. In reality, most are created with the best intentions, but without knowledge of how the human brain works, these patterns can lead to unintended consequences. <\/p>\n\n\n\n

This blog will look at the different deceptive patterns in UX design and how designers can avoid them by using some web design tips and tricks<\/a>. By being aware of these patterns, you can create more honest and user-friendly designs.<\/p>\n\n\n\n

What is deceptive UX design?<\/strong><\/h2>\n\n\n\n

The definition of the word deceptive is directly linked to deceiving, which means to intentionally mislead someone into believing something untrue or false, especially to achieve personal gain. These deceptive UX designs propel the users into purchasing or doing something that, otherwise, they wouldn\u2019t even have considered doing<\/strong>. The user, therefore, is deceived so that they unintentionally complete the action online. Another name for this kind of deceptive UX design is called dark patterns.<\/p>\n\n\n\n

UX designer Harry Brignull first exposed these deceptive patterns in the year 2010. Harry Brignull, on his website deceptive design<\/a>, named them dark patterns<\/em><\/strong>, and he also referred to them as a pattern library whose sole aim was to expose and shame deceptive user interfaces.<\/p>\n\n\n\n

Brignulee also gave an example of one such dark pattern by giving their description: when somebody is surfing through the web, it is unlikely that the individual is reading every word of a page; rather they must be skim-reading and making assumptions<\/em><\/strong>. The company might take advantage of this behavior and trick the user into believing something untrue. The company will manipulate the page by making it look like it is saying something particular while it is saying something else. However, users can defend themselves from dark patterns on the site darkpattern.org.<\/p>\n\n\n\n

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