{"id":30918,"date":"2024-12-30T12:58:05","date_gmt":"2024-12-30T11:58:05","guid":{"rendered":"https:\/\/www.codemotion.com\/magazine\/?p=30918"},"modified":"2025-02-06T10:49:22","modified_gmt":"2025-02-06T09:49:22","slug":"si-scrive-bit-si-legge-business","status":"publish","type":"post","link":"https:\/\/www.codemotion.com\/magazine\/it\/dev-community\/si-scrive-bit-si-legge-business\/","title":{"rendered":"Si scrive bit, si legge business"},"content":{"rendered":"<div class=\"gb-container gb-container-89c7b893\">\n\n<p>I reparti tecnici sono la spina dorsale di ogni azienda moderna che produce valore attraverso il software e non solo. Ma come convincere chi decide che non \u00e8 solo un &#8220;costo&#8221;, ma un motore che genera valore? A volte sembra che IT e Business parlino lingue diverse: mentre i <a href=\"https:\/\/www.codemotion.com\/magazine\/it\/dev-life-it\/cto-it\/il-cto-non-e-un-lusso\/\">CTO<\/a> ed i leader tecnici discutono di <em>uptime<\/em> e <em>refactor<\/em>, Business vuole numeri, storie di successo e risultati tangibili.<\/p>\n\n\n\n<p>In questo articolo esploreremo alcune strategie pratiche <strong>per misurare e comunicare il valore del lavoro tecnico, arricchite da un pizzico di ironia e tanti esempi pratici.<\/strong><\/p>\n\n\n\n<p><strong>Spoiler: s\u00ec, il codice pu\u00f2 davvero trasformarsi in cashflow. <\/strong><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ef692797\"><img decoding=\"async\" class=\"gb-image gb-image-ef692797\" src=\"https:\/\/c.tenor.com\/8orwkosPdK8AAAAd\/tenor.gif\" alt=\"\"\/><\/figure>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-misurare-e-la-parola-magica\">Misurare \u00e8 la parola magica <\/h2>\n\n\n\n<p>Parliamoci chiaro: <strong>ci\u00f2 che non si misura non si pu\u00f2 migliorare, e ci\u00f2 che non si comunica rischia di passare inosservato<\/strong>. Non si tratta solo di orgoglio tecnico, ma di assicurarsi che il nostro lavoro abbia il riconoscimento, la visibilit\u00e0 ed il giusto peso di impatto che merita. Perch\u00e9, diciamolo, il &#8220;wow&#8221; non basta; servono numeri. <\/p>\n\n\n\n<p>Pensaci: quanto spesso i progetti tecnici vengono giudicati solo in base ai costi? Senza dati chiari, rischiamo che il nostro lavoro venga percepito solo come una &#8220;voce di spesa&#8221; anzich\u00e9 come un investimento strategico. E qui entra in gioco la misurazione. <strong>Le metriche non sono solo numeri: sono il ponte tra il mondo tecnico e il mondo del business.<\/strong><\/p>\n\n\n\n<p>Un altro punto cruciale \u00e8 che misurare non basta: bisogna <strong>comunicare i risultati con chiarezza e frequenza.<\/strong> Pensiamo a una partita di calcio: segnare un gol \u00e8 importante, ma se nessuno aggiorna il tabellone, il pubblico resta confuso. Lo stesso vale per i progetti tecnici. Misurare senza condividere i risultati \u00e8 come segnare senza celebrare: non crea entusiasmo n\u00e9 sostegno.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\">Misurare senza comunicarlo \u00e8 come preparare una buonissima pizza e lasciarla in frigo senza offrirla a nessuno (e sappiamo tutti che la pizza fredda non \u00e8 il massimo)<\/p>\n<\/blockquote>\n\n\n\n<p>Dopo questa metafora sulla pizza (da buon napoletano) continuo e concludo chiedendoti di immaginare il tuo lavoro tecnico come quella pizza: non importa quanto sia deliziosa, se non viene servita al momento giusto, nessuno ne apprezzer\u00e0 il sapore. Serve una presentazione impeccabile, una tempistica perfetta e un pizzico di storytelling. Quindi, non lasciamo che il nostro impatto resti nascosto. <strong>Misurare e comunicare sono i superpoteri del leader tecnico moderno.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-identificare-le-metriche-giuste\">Identificare le metriche giuste<\/h2>\n\n\n\n<p>Ok misurare, ma quali metriche misuro e soprattutto come le presento? Il rischio \u00e8 che, dopo tanto lavoro, alcune rischiano di sembrare geroglifici agli stakeholder. Ecco come scegliere quelle che contano davvero.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-metriche-di-performance-tecnica\"><strong>Metriche di performance tecnica<\/strong><\/h3>\n\n\n\n<p>Queste metriche sono come il motore di una macchina sportiva. Non si vedono, ma fanno la differenza, soprattutto in un mondo cos\u00ec estremamente competitivo ed &#8220;omogeneo&#8221;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tempo di risposta delle applicazioni<\/strong>: Se fosse un gioco, staremmo puntando a un &#8220;tempo di caricamento inferiore a un battito di ciglia&#8221; <\/li>\n\n\n\n<li><strong>Affidabilit\u00e0 del sistema (uptime)<\/strong>: non ci sono scuse per downtime. La stabilit\u00e0 \u00e8 come il caff\u00e8 per i luned\u00ec mattina: essenziale <\/li>\n\n\n\n<li><strong>Velocit\u00e0 di sviluppo (cycle time)<\/strong>: Misura quanto velocemente trasformiamo idee in realt\u00e0 <\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e3d1ee2e\"><img decoding=\"async\" class=\"gb-image gb-image-e3d1ee2e\" src=\"https:\/\/c.tenor.com\/ajbAxv6uvVAAAAAd\/tenor.gif\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-metriche-di-business-correlate-alla-tecnologia\"><strong>Metriche di business correlate alla tecnologia<\/strong> <\/h3>\n\n\n\n<p>Tradurre le metriche tecniche in benefici aziendali \u00e8 come spiegare il Wi-Fi ai nonni: serve pazienza, ma si pu\u00f2 fare. Esempi utili:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aumento delle entrate grazie alla tecnologia<\/strong>: &#8220;La nuova funzionalit\u00e0 ha portato a un incremento del 15% nel fatturato.&#8221; <\/li>\n\n\n\n<li><strong>Riduzione dei costi operativi<\/strong>: &#8220;L&#8217;automazione ci ha fatto risparmiare una fortuna in caff\u00e8 (o quasi).&#8221;<\/li>\n\n\n\n<li><strong>Customer Satisfaction (CSAT)<\/strong>: tasso di soddisfazione pre e post funzionalit\u00e0. Perch\u00e9 un cliente felice \u00e8 un cliente fedele ed un cliente fedele fa felice l&#8217;azienda. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-metriche-di-efficienza-operativa\"><strong>Metriche di efficienza operativa<\/strong><\/h3>\n\n\n\n<p>Se il team tecnico fosse una rock band, queste metriche sarebbero la scaletta dei loro successi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automazioni implementate<\/strong>: automazioni = meno stress per tutti + velocit\u00e0 + robustezza + business continuity <\/li>\n\n\n\n<li><strong>Efficienza dell&#8217;infrastruttura<\/strong>: ottimizzare i server e le infrastrutture di rete ed operative ci permette di risparmiare in termini di costi ed inquinamento prodotto&#8230;e il cloud ringrazia<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-okr-allineare-gli-obiettivi-tecnici-alla-strategia-aziendale\">OKR: Allineare gli obiettivi tecnici alla strategia aziendale <\/h2>\n\n\n\n<p>Gli <strong><a href=\"https:\/\/rework.withgoogle.com\/en\/guides\/set-goals-with-okrs#introduction\">OKR (Objectives and Key Results)<\/a><\/strong> sono un po\u2019 come una mappa del tesoro: mostrano la direzione, gli obiettivi e i tesori (risultati) che vogliamo raggiungere.<\/p>\n\n\n\n<p>Esempio pratico per un team tecnico:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Objective<\/strong>: Rendere la nostra piattaforma pi\u00f9 veloce e intuitiva.\n<ul class=\"wp-block-list\">\n<li><strong>Key Result 1<\/strong>: Ridurre i tempi di caricamento del 20%.<\/li>\n\n\n\n<li><strong>Key Result 2<\/strong>: Aumentare il tasso di conversione del 10%.<\/li>\n\n\n\n<li><strong>Key Result 3<\/strong>: Ridurre i reclami sul supporto tecnico del 15%.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Pro-tip: Lega sempre i Key Results a risultati di business per far brillare il lato &#8220;cashflow&#8221; del tuo codice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lo-storytelling-come-ponte-tra-tecnologia-e-business\">Lo storytelling come ponte tra tecnologia e business <\/h2>\n\n\n\n<p>Anche con le metriche perfette, serve una storia che conquisti il cuore (e il portafoglio) di chi ascolta. Lo storytelling \u00e8 la magia che trasforma numeri aridi in storie avvincenti. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Come costruire una storia che funziona:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Inizia con il problema<\/strong>: &#8220;La piattaforma era lenta come un bradipo in vacanza.&#8221; <\/li>\n\n\n\n<li><strong>Mostra la soluzione tecnica<\/strong>: &#8220;Abbiamo implementato una soluzione di caching che ha dato un boost.&#8221;<\/li>\n\n\n\n<li><strong>Evidenzia i risultati concreti<\/strong>: &#8220;Il tempo di caricamento \u00e8 sceso del 30%, e le conversioni sono schizzate alle stelle!&#8221;<\/li>\n\n\n\n<li><strong>Collega il valore al business<\/strong>: &#8220;Questo significa \u20ac200.000 di entrate extra all&#8217;anno.&#8221;<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/c.tenor.com\/CD8qevksULgAAAAd\/tenor.gif\" alt=\"magician\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-errori-comuni-da-evitare\">Errori comuni da evitare<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Metriche isolate<\/strong>: Senza un contesto, sono come pezzi di puzzle sparsi sul tavolo. <\/li>\n\n\n\n<li><strong>Eccesso di dettagli tecnici<\/strong>: Non devi spiegare i bit a chi cerca il big picture.<\/li>\n\n\n\n<li><strong>Mancanza di follow-up<\/strong>: Comunicare una sola volta \u00e8 come piantare un albero e dimenticarsi di annaffiarlo. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-c-come-comunicatore-prima-di-chief\">C come Comunicatore prima di Chief <\/h2>\n\n\n\n<p><strong>Dimostrare il valore della tecnologia \u00e8 un mix di arte e scienza.<\/strong> Serve precisione, strategia e, s\u00ec, un pizzico di carisma. Con metriche giuste, OKR ben definiti e storytelling efficace, il tuo lavoro tecnico diventa una forza che guida l\u2019intera azienda. E ricorda: ogni linea di codice pu\u00f2 essere una piccola scintilla per accendere grandi risultati.<\/p>\n\n\n\n<p><strong>E tu, come comunichi il valore del tuo lavoro tecnico? Condividi le tue strategie nei commenti!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I reparti tecnici sono la spina dorsale di ogni azienda moderna che produce valore attraverso il software e non solo. Ma come convincere chi decide che non \u00e8 solo un &#8220;costo&#8221;, ma un motore che genera valore? A volte sembra che IT e Business parlino lingue diverse: mentre i CTO ed i leader tecnici discutono&#8230; <a class=\"more-link\" href=\"https:\/\/www.codemotion.com\/magazine\/it\/dev-community\/si-scrive-bit-si-legge-business\/\">Read more<\/a><\/p>\n","protected":false},"author":311,"featured_media":31271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"[]"},"categories":[10279],"tags":[12916,12631],"collections":[],"class_list":{"0":"post-30918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dev-community","8":"tag-bit","9":"tag-business-intelligence","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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