{"id":33025,"date":"2025-05-18T18:26:23","date_gmt":"2025-05-18T16:26:23","guid":{"rendered":"https:\/\/www.codemotion.com\/magazine\/?p=33025"},"modified":"2025-05-18T18:26:24","modified_gmt":"2025-05-18T16:26:24","slug":"banca-conversacional-transformando-la-experiencia-del-cliente-con-iag","status":"publish","type":"post","link":"https:\/\/www.codemotion.com\/magazine\/es\/asistentes-de-voz\/banca-conversacional-transformando-la-experiencia-del-cliente-con-iag\/","title":{"rendered":"Banca Conversacional: Transformando la experiencia del cliente con IAG"},"content":{"rendered":"\n<p>En la <strong>Codemotion Madrid 2025<\/strong> seguimos apostando por charlas pr\u00e1cticas y valiosas que reflejen la realidad tecnol\u00f3gica de profesionales y empresas de distintos sectores. En la ponencia \u201c<strong>Banca Conversacional: Transformando la experiencia del cliente con IAG\u201d<\/strong> descubriremos c\u00f3mo se est\u00e1 aplicando la inteligencia artificial generativa para mejorar la experiencia del cliente, as\u00ed como otros aspectos, en el sector bancario.<\/p>\n\n\n\n<p>La charla correr\u00e1 a cargo de <strong><a href=\"https:\/\/www.linkedin.com\/in\/jarodjimenez\/?originalSubdomain=es\">Jos\u00e9 Antonio Rodr\u00edguez Jim\u00e9nez,<\/a><\/strong> Data Engineering Director en Deloitte.. El cual analizar\u00e1 c\u00f3mo los <strong>asistentes conversacionales y la IA est\u00e1n transformando la experiencia del cliente<\/strong>, optimizando procesos y abriendo nuevas oportunidades en el sector bancario.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contexto-de-la-charla\"><strong>Contexto de la charla<\/strong><\/h2>\n\n\n\n<p>El uso de <strong>asistentes conversacionales en el \u00e1rea de atenci\u00f3n al cliente en el sector bancario<\/strong> no es algo innovador. Desde hace ya m\u00e1s de una d\u00e9cada se emplean este tipo de sistemas para <strong>gestionar consultas b\u00e1sicas y tareas rutinarias<\/strong>.<\/p>\n\n\n\n<p>Esta tecnolog\u00eda, aunque b\u00e1sica en sus inicios, permiti\u00f3 dar los primeros pasos hacia una <strong>atenci\u00f3n al cliente m\u00e1s eficiente y disponible 24\/7<\/strong>. Sin embargo, y a pesar de que han ido evolucionando y mejorando con el tiempo, su <strong>utilidad se ha visto hasta el momento limitada para la mayor\u00eda de los casos de uso<\/strong>.<\/p>\n\n\n\n<p>La reciente llegada de los <strong>modelos de lenguaje de gran escala (LLM) y la IA Generativa<\/strong> est\u00e1 cambiando totalmente esta percepci\u00f3n<strong>, <\/strong>marcando un antes y un despu\u00e9s en la banca conversacional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-iag-y-banca-conversacional-la-automatizacion-de-atencion-al-cliente-evoluciona-al-siguiente-nivel\"><strong>IAG y Banca conversacional: la automatizaci\u00f3n de atenci\u00f3n al cliente evoluciona al siguiente nivel<\/strong><\/h2>\n\n\n\n<p>La <strong>democratizaci\u00f3n de la IA generativa<\/strong> est\u00e1 permitiendo al sector bancario ir un paso m\u00e1s all\u00e1 en la automatizaci\u00f3n de la atenci\u00f3n al cliente.<\/p>\n\n\n\n<p>Los <strong>nuevos asistentes conversacionales basados en IAG<\/strong> son capaces de comprender el lenguaje natural, mantener conversaciones fluidas y resolver consultas m\u00e1s complejas con un nivel mayor de personalizaci\u00f3n y naturalidad.<\/p>\n\n\n\n<p>Su entrenamiento, a partir de datos bancarios y activos financieros propios, les permite ofrecer <strong>respuestas precisas y basadas en el historial del cliente<\/strong>, productos contratados y normativas aplicables. Y esto, en la pr\u00e1ctica, ofrece muchas m\u00e1s posibilidades.<\/p>\n\n\n\n<p>Uno de los mayores referentes en el uso de IAG en el sector bancario es el d<strong>e<\/strong><a href=\"https:\/\/newsroom.bankofamerica.com\/content\/newsroom\/press-releases\/2025\/02\/digital-interactions-by-bofa-clients-surge-to-over-26-billion--u.html\"><strong> <\/strong><strong>Bank Of America<\/strong><\/a><strong>, que lanz\u00f3 su asistente virtual conversacional Erica en 2018.<\/strong> Desde entonces, ha procesado m\u00e1s de 25000 millones de interacciones de 20 millones de clientes, ayud\u00e1ndoles a administrar sus finanzas personales, respondiendo sus dudas, gestionando alertas proactivas o asesorandolos en la contrataci\u00f3n de servicios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mas-alla-de-la-ia-conversacional-como-esta-transformando-otras-areas-del-sector\"><strong>M\u00e1s all\u00e1 de la IA conversacional: \u00bfC\u00f3mo est\u00e1 transformando otras \u00e1reas del sector?<\/strong><\/h3>\n\n\n\n<p>M\u00e1s all\u00e1 de la IAG aplicada a la atenci\u00f3n al cliente, existen otros<strong> muchos casos de uso donde la IA est\u00e1 transformando los procesos del sector bancario.<\/strong> Algunos de los m\u00e1s destacados son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalizaci\u00f3n de servicios<\/strong>: an\u00e1lisis del comportamiento y preferencias de los clientes para ofrecer productos y servicios m\u00e1s relevantes, as\u00ed como experiencias personalizadas a trav\u00e9s de todos los canales.<\/li>\n\n\n\n<li><strong>Gesti\u00f3n automatizada del riesgo<\/strong>: evaluaci\u00f3n del riesgo crediticio, detecci\u00f3n de fraude y prevenci\u00f3n de blanqueo de capitales mediante algoritmos avanzados.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n de procesos interno<\/strong>s: automatizaci\u00f3n de tareas administrativas, gesti\u00f3n documental y an\u00e1lisis predictivo para la toma de decisiones.<\/li>\n\n\n\n<li><strong>Banca electr\u00f3nica<\/strong>: cambio del paradigma en el uso de banca electr\u00f3nica, transformando la manera en que los usuarios interact\u00faan con sus servicios bancarios, con interfaces m\u00e1s intuitivas y funcionalidades avanzadas basadas en IA que mejoran la experiencia del usuario.<\/li>\n\n\n\n<li><strong>Servicios de inversi\u00f3n automatizada<\/strong>: implementaci\u00f3n de robo-advisors y sistemas de inversi\u00f3n basados en IA que ofrecen asesoramiento financiero personalizado, an\u00e1lisis de mercados en tiempo real y recomendaciones de inversi\u00f3n adaptadas al perfil de riesgo de cada cliente.<\/li>\n\n\n\n<li><strong>Compliance y regulaci\u00f3n: <\/strong>implementaci\u00f3n de sistemas de IA para asegurar el cumplimiento normativo, monitorizar transacciones sospechosas y adaptar autom\u00e1ticamente los procesos a los cambios regulatorios del sector financiero.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-charla-banca-conversacional-transformando-la-experiencia-del-cliente-con-iag\"><strong>La charla: Banca Conversacional: Transformando la experiencia del cliente con IAG<\/strong><\/h2>\n\n\n\n<p>Durante la charla, <strong>Jose Antonio Rodr\u00edguez Jim\u00e9nez (Deloitte)<\/strong> explorar\u00e1 el potencial de la inteligencia artificial para revolucionar c\u00f3mo los bancos interact\u00faan con las personas a trav\u00e9s de la banca conversaciona<strong>l<\/strong><\/p>\n\n\n\n<p>Analizar\u00e1 el reto desde diferentes perspectivas, tanto funcional como t\u00e9cnica. Partir\u00e1 de un <strong>enfoque de soluci\u00f3n basado en un caso de \u00e9xito real<\/strong>, su arquitectura, aspectos clave de la implementaci\u00f3n, y compartir\u00e1n lo que han aprendido durante su viaje.<\/p>\n\n\n\n<p>Adem\u00e1s, tambi\u00e9n <strong>hablar\u00e1 sobre otras \u00e1reas del sector donde la IA est\u00e1 empezando a tener un gran impacto<\/strong>, como la automatizaci\u00f3n de procesos internos, la gesti\u00f3n del riesgo, la personalizaci\u00f3n de servicios financieros, etc. Durante la charla, Jose Antonio compartir\u00e1 su visi\u00f3n sobre c\u00f3mo estas tecnolog\u00edas est\u00e1n evolucionando y qu\u00e9 podemos esperar en el futuro pr\u00f3ximo.<\/p>\n\n\n\n<p>Si est\u00e1s interesado en descubrir <strong>c\u00f3mo la IA est\u00e1 transformando el sector bancario,<\/strong> mejorando la experiencia del cliente, optimizando procesos, habilitando nuevas oportunidades, no te puedes perder esta charla. Esta sesi\u00f3n se celebrar\u00e1 el <strong>21 de mayo a las 16:30 en la sala Demo 3 del Espacio MEEU <\/strong>(Estaci\u00f3n de Atocha).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-el-ponente\"><strong>El ponente<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jose Antonio Rodr\u00edguez Jim\u00e9nez &#8211; Data Engineering Director at Deloitte:<\/strong> Jos\u00e9 A. Rodr\u00edguez se incorpor\u00f3 a la firma de Consultor\u00eda Tecnol\u00f3gica de Deloitte en 2007 como desarrollador de software. En 2017 se uni\u00f3 al equipo de direcci\u00f3n de soluciones Big Data en la regi\u00f3n CABA como Advanced Analytics Manager. Actualmente es Director del equipo de Data Engineering &amp; Architecture en Deloitte Technology &amp; Transformation<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En la Codemotion Madrid 2025 seguimos apostando por charlas pr\u00e1cticas y valiosas que reflejen la realidad tecnol\u00f3gica de profesionales y empresas de distintos sectores. En la ponencia \u201cBanca Conversacional: Transformando la experiencia del cliente con IAG\u201d descubriremos c\u00f3mo se est\u00e1 aplicando la inteligencia artificial generativa para mejorar la experiencia del cliente, as\u00ed como otros aspectos,&#8230; <a class=\"more-link\" href=\"https:\/\/www.codemotion.com\/magazine\/es\/asistentes-de-voz\/banca-conversacional-transformando-la-experiencia-del-cliente-con-iag\/\">Read more<\/a><\/p>\n","protected":false},"author":64,"featured_media":24761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10602],"tags":[10664],"collections":[],"class_list":{"0":"post-33025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-asistentes-de-voz","8":"tag-ia","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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