{"id":35226,"date":"2026-02-04T15:02:58","date_gmt":"2026-02-04T14:02:58","guid":{"rendered":"https:\/\/www.codemotion.com\/magazine\/?p=35226"},"modified":"2026-02-04T15:03:00","modified_gmt":"2026-02-04T14:03:00","slug":"adopcion-de-ia-tropezar-aprender-y-escalar","status":"publish","type":"post","link":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/","title":{"rendered":"De la herramienta a la transformaci\u00f3n: la adopci\u00f3n de IA no es solo \u2018poner ChatGPT en la empresa"},"content":{"rendered":"\n

C\u00f3mo las empresas reales atraviesan (de verdad) las fases de la adopci\u00f3n de IA<\/strong><\/h2>\n\n\n\n

Cuando hablamos de adopci\u00f3n de IA en empresas, el mayor riesgo es venderla como un camino lineal, limpio y casi inevitable.
La realidad es otra: las empresas no \u201csiguen un framework\u201d; lo atraviesan tropezando, retrocediendo, bloque\u00e1ndose y volviendo a arrancar. El valor de un modelo no est\u00e1 en presentarlo como una receta, sino en reconocer los patrones que emergen al mirar casos reales, aunque sean muy distintos, y adaptarse sobre la marcha.<\/p>\n\n\n\n

Si miramos con atenci\u00f3n a empresas como Klarna, Morgan Stanley o GitHub, el recorrido casi nunca arranca con una \u201cestrategia de IA\u201d bonita en slides. Detr\u00e1s casi siempre hay un problema concreto<\/strong>, muchas veces operativo, que se racionaliza despu\u00e9s, a veces con algunos ajustes sobre la marcha. El esquema Tool \u2192 Use Case \u2192 Workflow \u2192 Governance \u2192 Scale<\/strong> no es solo teor\u00eda: es una foto recurrente de c\u00f3mo la adopci\u00f3n de IA sucede de verdad.<\/p>\n\n\n\n

Al principio siempre est\u00e1 el tool<\/strong>. Es inevitable. Alguien mete IA porque es f\u00e1cil, porque el mercado lo exige, porque los competidores ya hablan de ello o porque los empleados ya la usan de manera no oficial.<\/p>\n\n\n\n

En esta fase, el valor es real, pero fr\u00e1gil y d\u00e9bil. La gente experimenta: descubre que puede escribir m\u00e1s r\u00e1pido, responder mejor, generar resultados aceptables en menos tiempo.<\/p>\n\n\n\n

Es una fase exploratoria, casi an\u00e1rquica, pero con un m\u00e9rito enorme: hace que la IA sea tangible<\/strong>. Mientras la IA siga siendo solo un concepto estrat\u00e9gico, no pasa nada. Se vuelve interesante cuando alguien la usa de verdad<\/strong>, aunque sea de manera imperfecta.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El problema es que el tool, por s\u00ed solo, no crea adopci\u00f3n<\/strong>. De hecho, muchas veces genera la ilusi\u00f3n de que ya la tienes. Muchas empresas se quedan aqu\u00ed: licencias activas, alguna historia de \u00e9xito individual, una sensaci\u00f3n vaga de mejora. Pero si miras los procesos, nada ha cambiado. La IA es un acelerador personal, no un motor estructural<\/strong>.<\/p>\n\n\n\n

La revoluci\u00f3n llega con los primeros use cases de verdad<\/strong>. No diez, ni cincuenta, sino uno o dos casos repetibles, visibles, lo suficientemente importantes como para que alguien los note. Ah\u00ed es donde el discurso cambia. Klarna es un ejemplo brutal: no dijeron \u201cusamos IA en atenci\u00f3n al cliente\u201d. Insertaron un asistente de IA directamente en uno de los procesos m\u00e1s cr\u00edticos y caros<\/strong>: la gesti\u00f3n de solicitudes. Este paso mueve la IA de \u201cherramienta de apoyo\u201d a parte del trabajo<\/strong>.<\/p>\n\n\n\n

En esta fase, la IA deja de ser un experimento individual y se convierte en un objeto organizativo<\/strong>. Empiezan a surgir preguntas inc\u00f3modas: \u00bffunciona siempre o solo a veces? \u00bfQui\u00e9n se da cuenta de los errores? \u00bfQui\u00e9n responde por los outputs? \u00bfQu\u00e9 nivel de calidad es aceptable? Estas preguntas no existen en la fase del tool, pero aparecen cuando la IA toca un proceso real. Ese es el primer signo de adopci\u00f3n aut\u00e9ntica<\/strong>.<\/p>\n\n\n\n

Luego viene lo que muchas empresas subestiman: integrarla en el workflow<\/strong>. Aqu\u00ed la IA deja de ser \u201cun asistente externo\u201d y se convierte en parte del d\u00eda a d\u00eda. No es algo que usas cuando te acuerdas; est\u00e1 entre un paso y otro del trabajo. Morgan Stanley da un ejemplo top: los tools de IA no son chatbots gen\u00e9ricos, sino componentes que entran en momentos clave<\/strong> del trabajo de sus consultores: debriefs tras llamadas, acceso a research interno masivo. La IA no reemplaza al profesional, cambia c\u00f3mo trabaja<\/strong>, reduciendo tiempo en tareas repetitivas y aumentando el que dedica a decisiones y relaciones.<\/p>\n\n\n\n

Cuando la IA entra en el workflow pasa algo clave: el trabajo cambia<\/strong>. Ya no partes del folio en blanco; partes de una base, una draft. Menos tiempo produciendo, m\u00e1s tiempo verificando (o al menos, deber\u00eda). Esto altera competencias, seniority, onboarding\u2026 y ah\u00ed aparecen resistencias culturales. No porque la IA falle, sino porque pone en jaque identidades profesionales consolidadas<\/strong>.<\/p>\n\n\n\n

Aqu\u00ed sale a la luz la governance<\/strong>. Mientras la IA es un tool individual, la governance parece un tema te\u00f3rico. Cuando entra en procesos, se vuelve necesidad real<\/strong>. Morgan Stanley solo puede usar ciertas IA porque tienen fuentes controladas, l\u00edmites claros y responsables definidos<\/strong>. En entornos regulados, la IA no escala sin reglas<\/strong>. Incluso en empresas menos r\u00edgidas, sin gobernanza la adopci\u00f3n se rompe: el riesgo crece m\u00e1s r\u00e1pido que el valor.<\/p>\n\n\n\n

Ojo: la governance no frena la IA<\/strong>, la hace usable. Introducir reglas demasiado pronto mata la experimentaci\u00f3n; ignorarlas hasta un desastre tambi\u00e9n. Las adopciones maduras implementan governance en respuesta a un problema real<\/strong>, no como ejercicio te\u00f3rico. La diferencia es sutil, pero decisiva.<\/p>\n\n\n\n

Solo despu\u00e9s llega la escala<\/strong>. Escalar no es m\u00e1s usuarios o licencias, es hacer que la IA funcione de manera consistente<\/strong> en equipos, roles y contextos distintos. GitHub Copilot es un ejemplo brutal: individualmente acelera la escritura de c\u00f3digo, pero a nivel empresa solo aporta valor con est\u00e1ndares, tests, reviews y training<\/strong>. Si no, solo aumenta la deuda t\u00e9cnica.<\/p>\n\n\n\n

Escalar significa que la IA no dependa de un team \u201cbueno\u201d, sino de un sistema dise\u00f1ado para aguantar<\/strong>. Esto requiere m\u00e9tricas, loops de feedback, ownership claros e inversi\u00f3n continua. Aqu\u00ed es donde muchas empresas se atascan. No por falta de valor, sino porque es dif\u00edcil, requiere coordinaci\u00f3n y decisiones pol\u00edticas internas<\/strong>.<\/p>\n\n\n\n

El mensaje es clar\u00edsimo: la adopci\u00f3n de IA no es un proyecto de inicio-fin<\/strong>. Es un camino de madurez organizativa<\/strong>. Cada fase tiene sentido solo si prepara la siguiente. Saltarse una rompe el equilibrio; quedarse demasiado tiempo genera frustraci\u00f3n.<\/p>\n\n\n\n

Por eso el framework Tool \u2192 Use case \u2192 Workflow \u2192 Governance \u2192 Scale<\/strong> funciona: no idealiza, describe lo que realmente pasa<\/strong> cuando la IA llega al mundo real. Permite desmontar la ret\u00f3rica del \u201cAI-first company\u201d y centrarse en lo que importa: procesos, personas, responsabilidades<\/strong>.<\/p>\n\n\n\n

Al final, la pregunta no es si una empresa usa IA. Es en qu\u00e9 punto del viaje est\u00e1<\/strong>. Usar IA como tool es f\u00e1cil. Integrarla en workflows es dif\u00edcil. Gobernarla es complejo. Escalarla es una batalla estrat\u00e9gica<\/strong>. Y ah\u00ed, en esas transiciones, se juega el verdadero competitive advantage<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3mo las empresas reales atraviesan (de verdad) las fases de la adopci\u00f3n de IA Cuando hablamos de adopci\u00f3n de IA en empresas, el mayor riesgo es venderla como un camino lineal, limpio y casi inevitable.La realidad es otra: las empresas no \u201csiguen un framework\u201d; lo atraviesan tropezando, retrocediendo, bloque\u00e1ndose y volviendo a arrancar. El valor… Read more<\/a><\/p>\n","protected":false},"author":238,"featured_media":34052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10598],"tags":[11462],"collections":[13012],"class_list":{"0":"post-35226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inteligencia-artificial","8":"tag-chatgpt-es","9":"collections-top-of-the-week-es","10":"entry"},"yoast_head":"\nAdopci\u00f3n de IA: tropezar, aprender y escalar<\/title>\n<meta name=\"description\" content=\"Cuando hablamos de adopci\u00f3n de IA, pocas empresas siguen un camino recto. La realidad es que tropiezan, retroceden, se bloquean y vuelven a arrancar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la herramienta a la transformaci\u00f3n: la adopci\u00f3n de IA no es solo \u2018poner ChatGPT en la empresa\" \/>\n<meta property=\"og:description\" content=\"Cuando hablamos de adopci\u00f3n de IA, pocas empresas siguen un camino recto. La realidad es que tropiezan, retroceden, se bloquean y vuelven a arrancar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/\" \/>\n<meta property=\"og:site_name\" content=\"Codemotion Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Codemotion.Italy\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T14:02:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T14:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Arnaldo Morena\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CodemotionIT\" \/>\n<meta name=\"twitter:site\" content=\"@CodemotionIT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaldo Morena\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/\"},\"author\":{\"name\":\"Arnaldo Morena\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#\\\/schema\\\/person\\\/72209dcaf2205f28968d38489892bd17\"},\"headline\":\"De la herramienta a la transformaci\u00f3n: la adopci\u00f3n de IA no es solo \u2018poner ChatGPT en la empresa\",\"datePublished\":\"2026-02-04T14:02:58+00:00\",\"dateModified\":\"2026-02-04T14:03:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/\"},\"wordCount\":1077,\"publisher\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp\",\"keywords\":[\"ChatGPT\"],\"articleSection\":[\"Inteligencia Artificial\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/\",\"name\":\"Adopci\u00f3n de IA: tropezar, aprender y escalar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp\",\"datePublished\":\"2026-02-04T14:02:58+00:00\",\"dateModified\":\"2026-02-04T14:03:00+00:00\",\"description\":\"Cuando hablamos de adopci\u00f3n de IA, pocas empresas siguen un camino recto. La realidad es que tropiezan, retroceden, se bloquean y vuelven a arrancar.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp\",\"contentUrl\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp\",\"width\":1024,\"height\":1024,\"caption\":\"devs shalini\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/adopcion-de-ia-tropezar-aprender-y-escalar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inteligencia Artificial\",\"item\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/es\\\/inteligencia-artificial\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"De la herramienta a la transformaci\u00f3n: la adopci\u00f3n de IA no es solo \u2018poner ChatGPT en la empresa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/\",\"name\":\"Codemotion Magazine\",\"description\":\"We code the future. Together\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#organization\",\"name\":\"Codemotion\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/codemotionlogo.png\",\"contentUrl\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/codemotionlogo.png\",\"width\":225,\"height\":225,\"caption\":\"Codemotion\"},\"image\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Codemotion.Italy\\\/\",\"https:\\\/\\\/x.com\\\/CodemotionIT\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#\\\/schema\\\/person\\\/72209dcaf2205f28968d38489892bd17\",\"name\":\"Arnaldo Morena\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/whatsapp-image-100x100.jpg\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/whatsapp-image-100x100.jpg\",\"contentUrl\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/whatsapp-image-100x100.jpg\",\"caption\":\"Arnaldo Morena\"},\"description\":\"First steps i moved into computers world were my beloved basic programs I wrote on a Zx Spectrum in early 80s. In 90s , while i was studing economic , i was often asked to help people on using personal computer for every day business : It's been a one way ticket. First and lasting love was for managing data , so i have started using msaccess and SqlServer to build databases , elaborate information and reports using tons and tons of Visual Basic code . My web career started developing in Asp and Asp.net , then I began to use php . I like to have an administrative approach ,too .In fact i have earned many certifications on database administration . Mixing up this two factors i developed many programs for data collecting and analyzing, being involved on publishing reports and articles based on elaborated information , in scenarios as Public Administration training , collaboration project between universities all over the world or survey on genetic structure and their relative kind of analysis. Actually i am involved in collecting data by using automated sensor IoT, that lead me on joining Arduino community in Rome, and integrating my application with more instruments , working in fields like Open and Big data , and using data mining software .\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/arnymore\\\/\"],\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/author\\\/arnaldo-morena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Adopci\u00f3n de IA: tropezar, aprender y escalar","description":"Cuando hablamos de adopci\u00f3n de IA, pocas empresas siguen un camino recto. La realidad es que tropiezan, retroceden, se bloquean y vuelven a arrancar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/","og_locale":"en_US","og_type":"article","og_title":"De la herramienta a la transformaci\u00f3n: la adopci\u00f3n de IA no es solo \u2018poner ChatGPT en la empresa","og_description":"Cuando hablamos de adopci\u00f3n de IA, pocas empresas siguen un camino recto. La realidad es que tropiezan, retroceden, se bloquean y vuelven a arrancar.","og_url":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/","og_site_name":"Codemotion Magazine","article_publisher":"https:\/\/www.facebook.com\/Codemotion.Italy\/","article_published_time":"2026-02-04T14:02:58+00:00","article_modified_time":"2026-02-04T14:03:00+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp","type":"image\/webp"}],"author":"Arnaldo Morena","twitter_card":"summary_large_image","twitter_creator":"@CodemotionIT","twitter_site":"@CodemotionIT","twitter_misc":{"Written by":"Arnaldo Morena","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/#article","isPartOf":{"@id":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/"},"author":{"name":"Arnaldo Morena","@id":"https:\/\/www.codemotion.com\/magazine\/#\/schema\/person\/72209dcaf2205f28968d38489892bd17"},"headline":"De la herramienta a la transformaci\u00f3n: la adopci\u00f3n de IA no es solo \u2018poner ChatGPT en la empresa","datePublished":"2026-02-04T14:02:58+00:00","dateModified":"2026-02-04T14:03:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/"},"wordCount":1077,"publisher":{"@id":"https:\/\/www.codemotion.com\/magazine\/#organization"},"image":{"@id":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp","keywords":["ChatGPT"],"articleSection":["Inteligencia Artificial"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/","url":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/","name":"Adopci\u00f3n de IA: tropezar, aprender y escalar","isPartOf":{"@id":"https:\/\/www.codemotion.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/#primaryimage"},"image":{"@id":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp","datePublished":"2026-02-04T14:02:58+00:00","dateModified":"2026-02-04T14:03:00+00:00","description":"Cuando hablamos de adopci\u00f3n de IA, pocas empresas siguen un camino recto. La realidad es que tropiezan, retroceden, se bloquean y vuelven a arrancar.","breadcrumb":{"@id":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/#primaryimage","url":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp","contentUrl":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp","width":1024,"height":1024,"caption":"devs shalini"},{"@type":"BreadcrumbList","@id":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/adopcion-de-ia-tropezar-aprender-y-escalar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.codemotion.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"Inteligencia Artificial","item":"https:\/\/www.codemotion.com\/magazine\/es\/inteligencia-artificial\/"},{"@type":"ListItem","position":3,"name":"De la herramienta a la transformaci\u00f3n: la adopci\u00f3n de IA no es solo \u2018poner ChatGPT en la empresa"}]},{"@type":"WebSite","@id":"https:\/\/www.codemotion.com\/magazine\/#website","url":"https:\/\/www.codemotion.com\/magazine\/","name":"Codemotion Magazine","description":"We code the future. Together","publisher":{"@id":"https:\/\/www.codemotion.com\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.codemotion.com\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.codemotion.com\/magazine\/#organization","name":"Codemotion","url":"https:\/\/www.codemotion.com\/magazine\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.codemotion.com\/magazine\/#\/schema\/logo\/image\/","url":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/11\/codemotionlogo.png","contentUrl":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/11\/codemotionlogo.png","width":225,"height":225,"caption":"Codemotion"},"image":{"@id":"https:\/\/www.codemotion.com\/magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Codemotion.Italy\/","https:\/\/x.com\/CodemotionIT"]},{"@type":"Person","@id":"https:\/\/www.codemotion.com\/magazine\/#\/schema\/person\/72209dcaf2205f28968d38489892bd17","name":"Arnaldo Morena","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2024\/01\/whatsapp-image-100x100.jpg","url":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2024\/01\/whatsapp-image-100x100.jpg","contentUrl":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2024\/01\/whatsapp-image-100x100.jpg","caption":"Arnaldo Morena"},"description":"First steps i moved into computers world were my beloved basic programs I wrote on a Zx Spectrum in early 80s. In 90s , while i was studing economic , i was often asked to help people on using personal computer for every day business : It's been a one way ticket. First and lasting love was for managing data , so i have started using msaccess and SqlServer to build databases , elaborate information and reports using tons and tons of Visual Basic code . My web career started developing in Asp and Asp.net , then I began to use php . I like to have an administrative approach ,too .In fact i have earned many certifications on database administration . Mixing up this two factors i developed many programs for data collecting and analyzing, being involved on publishing reports and articles based on elaborated information , in scenarios as Public Administration training , collaboration project between universities all over the world or survey on genetic structure and their relative kind of analysis. Actually i am involved in collecting data by using automated sensor IoT, that lead me on joining Arduino community in Rome, and integrating my application with more instruments , working in fields like Open and Big data , and using data mining software .","sameAs":["https:\/\/www.linkedin.com\/in\/arnymore\/"],"url":"https:\/\/www.codemotion.com\/magazine\/author\/arnaldo-morena\/"}]}},"featured_image_src":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu-600x400.webp","featured_image_src_square":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu-600x600.webp","author_info":{"display_name":"Arnaldo Morena","author_link":"https:\/\/www.codemotion.com\/magazine\/author\/arnaldo-morena\/"},"uagb_featured_image_src":{"full":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp",1024,1024,false],"thumbnail":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu-150x150.webp",150,150,true],"medium":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu-300x300.webp",300,300,true],"medium_large":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu-768x768.webp",768,768,true],"large":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp",1024,1024,false],"1536x1536":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp",1024,1024,false],"2048x2048":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu.webp",1024,1024,false],"small-home-featured":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu-100x100.webp",100,100,true],"sidebar-featured":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu-180x128.webp",180,128,true],"genesis-singular-images":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu-896x504.webp",896,504,true],"archive-featured":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu-400x225.webp",400,225,true],"gb-block-post-grid-landscape":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu-600x400.webp",600,400,true],"gb-block-post-grid-square":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2025\/09\/DALL\u00b7E-2025-09-16-15.17.11-A-minimalist-and-clean-concept-image-representing-the-need-for-more-human-developers-in-the-AI-era.-The-image-should-feature-a-simplified-stylized-hu-600x600.webp",600,600,true]},"uagb_author_info":{"display_name":"Arnaldo Morena","author_link":"https:\/\/www.codemotion.com\/magazine\/author\/arnaldo-morena\/"},"uagb_comment_info":0,"uagb_excerpt":"C\u00f3mo las empresas reales atraviesan (de verdad) las fases de la adopci\u00f3n de IA Cuando hablamos de adopci\u00f3n de IA en empresas, el mayor riesgo es venderla como un camino lineal, limpio y casi inevitable.La realidad es otra: las empresas no \u201csiguen un framework\u201d; lo atraviesan tropezando, retrocediendo, bloque\u00e1ndose y volviendo a arrancar. El valor……","lang":"es","_links":{"self":[{"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/posts\/35226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/users\/238"}],"replies":[{"embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/comments?post=35226"}],"version-history":[{"count":1,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/posts\/35226\/revisions"}],"predecessor-version":[{"id":35228,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/posts\/35226\/revisions\/35228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/media\/34052"}],"wp:attachment":[{"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/media?parent=35226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/categories?post=35226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/tags?post=35226"},{"taxonomy":"collections","embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/collections?post=35226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}