{"id":41,"date":"2019-08-12T08:00:07","date_gmt":"2019-08-12T08:00:07","guid":{"rendered":"https:\/\/www.codemotion.com\/magazine\/interview-with-raffaella-isidori\/"},"modified":"2019-11-18T14:49:23","modified_gmt":"2019-11-18T14:49:23","slug":"interview-with-raffaella-isidori","status":"publish","type":"post","link":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/","title":{"rendered":"Interview with Raffaella Isidori"},"content":{"rendered":"<p>As founder and creative director of the <strong>creative lab thesign.it<\/strong>, <strong>Raffaella Isidori<\/strong>&nbsp;builds brands and manages communication for businesses around the world. She is quick to point out that she does not run an agency. Indeed thesign.it it&#8217;s \u201ca sandbox\u201d, a fluidly structured container of competences and experiences where new approaches are tested.<\/p>\n<blockquote><p>\u201cIt is an intersection of cultures, languages, skills, and interactions and a nexus where diversities converge, contaminate, pollinate and grow to produce solutions, products, services, innovation, communication, contents, and stories.\u201d<\/p><\/blockquote>\n<p><center><br \/>\n<iframe loading=\"lazy\" title=\"Interview with Raffaella Isidori | Codemotion Berlin 2018\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/wk8vgV2yK1w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<\/center><\/p>\n<p>After more than 25 years in the field of integrated communication design for small and medium-sized companies, self-titled polymath Raffaella is a \u201cfull stack\u201d communication professional. She defines herself as an \u201cexpert generalist\u201d with a 360\u00b0 views on solutions, and an extensive experience from strategy to implementation.<\/p>\n<p>Raffaella brought this experience and expertise to <strong>Codemotion Berlin 2018<\/strong>, delivering a speech titled&nbsp;<em>The seven pillars of design (and how they apply to our lives)<\/em>. The talk identifies the <strong>design principles<\/strong> that ensure a successful high quality outcome: <strong>dominance<\/strong>, <strong>equilibrium<\/strong>, <strong>space<\/strong> and <strong>balance<\/strong>. These same principles can extend into our lives in our quest for more balanced, purposeful and qualitative lives.<\/p>\n<p>The talk also offered space for reflections about the importance of designing meaningful lives for ourselves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As founder and creative director of the creative lab thesign.it, Raffaella Isidori&nbsp;builds brands and manages communication for businesses around the world. She is quick to point out that she does not run an agency. Indeed thesign.it it&#8217;s \u201ca sandbox\u201d, a fluidly structured container of competences and experiences where new approaches are tested. \u201cIt is an&#8230; <a class=\"more-link\" href=\"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/\">Read more<\/a><\/p>\n","protected":false},"author":64,"featured_media":42,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[76],"tags":[11],"collections":[],"class_list":{"0":"post-41","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design-ux","8":"tag-codemotion-berlin","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview with Raffaella Isidori - Codemotion Magazine<\/title>\n<meta name=\"description\" content=\"Interview with Raffaella Isidori about the seven pillars of design and how they apply to our lives: a recap of her talk delivered during Codemotion Berlin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Raffaella Isidori\" \/>\n<meta property=\"og:description\" content=\"Interview with Raffaella Isidori about the seven pillars of design and how they apply to our lives: a recap of her talk delivered during Codemotion Berlin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/\" \/>\n<meta property=\"og:site_name\" content=\"Codemotion Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Codemotion.Italy\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-12T08:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-18T14:49:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"673\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Codemotion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CodemotionIT\" \/>\n<meta name=\"twitter:site\" content=\"@CodemotionIT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Codemotion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/\"},\"author\":{\"name\":\"Codemotion\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#\\\/schema\\\/person\\\/201bb98b02412383686cced7521b861c\"},\"headline\":\"Interview with Raffaella Isidori\",\"datePublished\":\"2019-08-12T08:00:07+00:00\",\"dateModified\":\"2019-11-18T14:49:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/\"},\"wordCount\":220,\"publisher\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg\",\"keywords\":[\"Codemotion Berlin\"],\"articleSection\":[\"Design\\\/UX\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/\",\"name\":\"Interview with Raffaella Isidori - Codemotion Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg\",\"datePublished\":\"2019-08-12T08:00:07+00:00\",\"dateModified\":\"2019-11-18T14:49:23+00:00\",\"description\":\"Interview with Raffaella Isidori about the seven pillars of design and how they apply to our lives: a recap of her talk delivered during Codemotion Berlin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg\",\"contentUrl\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg\",\"width\":1200,\"height\":673},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/interview-with-raffaella-isidori\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Frontend\",\"item\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Design\\\/UX\",\"item\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/frontend\\\/design-ux\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Interview with Raffaella Isidori\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/\",\"name\":\"Codemotion Magazine\",\"description\":\"We code the future. Together\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#organization\",\"name\":\"Codemotion\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/codemotionlogo.png\",\"contentUrl\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/codemotionlogo.png\",\"width\":225,\"height\":225,\"caption\":\"Codemotion\"},\"image\":{\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Codemotion.Italy\\\/\",\"https:\\\/\\\/x.com\\\/CodemotionIT\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/#\\\/schema\\\/person\\\/201bb98b02412383686cced7521b861c\",\"name\":\"Codemotion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/cropped-codemotionlogo-150x150.png\",\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/cropped-codemotionlogo-150x150.png\",\"contentUrl\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/cropped-codemotionlogo-150x150.png\",\"caption\":\"Codemotion\"},\"description\":\"Articles wirtten by the Codemotion staff. Tech news, inspiration, latest treends in software development and more.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/CodemotionIT\"],\"url\":\"https:\\\/\\\/www.codemotion.com\\\/magazine\\\/author\\\/codemotion-2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Interview with Raffaella Isidori - Codemotion Magazine","description":"Interview with Raffaella Isidori about the seven pillars of design and how they apply to our lives: a recap of her talk delivered during Codemotion Berlin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/","og_locale":"en_US","og_type":"article","og_title":"Interview with Raffaella Isidori","og_description":"Interview with Raffaella Isidori about the seven pillars of design and how they apply to our lives: a recap of her talk delivered during Codemotion Berlin.","og_url":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/","og_site_name":"Codemotion Magazine","article_publisher":"https:\/\/www.facebook.com\/Codemotion.Italy\/","article_published_time":"2019-08-12T08:00:07+00:00","article_modified_time":"2019-11-18T14:49:23+00:00","og_image":[{"width":1200,"height":673,"url":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg","type":"image\/jpeg"}],"author":"Codemotion","twitter_card":"summary_large_image","twitter_creator":"@CodemotionIT","twitter_site":"@CodemotionIT","twitter_misc":{"Written by":"Codemotion","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/#article","isPartOf":{"@id":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/"},"author":{"name":"Codemotion","@id":"https:\/\/www.codemotion.com\/magazine\/#\/schema\/person\/201bb98b02412383686cced7521b861c"},"headline":"Interview with Raffaella Isidori","datePublished":"2019-08-12T08:00:07+00:00","dateModified":"2019-11-18T14:49:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/"},"wordCount":220,"publisher":{"@id":"https:\/\/www.codemotion.com\/magazine\/#organization"},"image":{"@id":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/#primaryimage"},"thumbnailUrl":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg","keywords":["Codemotion Berlin"],"articleSection":["Design\/UX"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/","url":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/","name":"Interview with Raffaella Isidori - Codemotion Magazine","isPartOf":{"@id":"https:\/\/www.codemotion.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/#primaryimage"},"image":{"@id":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/#primaryimage"},"thumbnailUrl":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg","datePublished":"2019-08-12T08:00:07+00:00","dateModified":"2019-11-18T14:49:23+00:00","description":"Interview with Raffaella Isidori about the seven pillars of design and how they apply to our lives: a recap of her talk delivered during Codemotion Berlin.","breadcrumb":{"@id":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/#primaryimage","url":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg","contentUrl":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg","width":1200,"height":673},{"@type":"BreadcrumbList","@id":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/interview-with-raffaella-isidori\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.codemotion.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"Frontend","item":"https:\/\/www.codemotion.com\/magazine\/frontend\/"},{"@type":"ListItem","position":3,"name":"Design\/UX","item":"https:\/\/www.codemotion.com\/magazine\/frontend\/design-ux\/"},{"@type":"ListItem","position":4,"name":"Interview with Raffaella Isidori"}]},{"@type":"WebSite","@id":"https:\/\/www.codemotion.com\/magazine\/#website","url":"https:\/\/www.codemotion.com\/magazine\/","name":"Codemotion Magazine","description":"We code the future. Together","publisher":{"@id":"https:\/\/www.codemotion.com\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.codemotion.com\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.codemotion.com\/magazine\/#organization","name":"Codemotion","url":"https:\/\/www.codemotion.com\/magazine\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.codemotion.com\/magazine\/#\/schema\/logo\/image\/","url":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/11\/codemotionlogo.png","contentUrl":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/11\/codemotionlogo.png","width":225,"height":225,"caption":"Codemotion"},"image":{"@id":"https:\/\/www.codemotion.com\/magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Codemotion.Italy\/","https:\/\/x.com\/CodemotionIT"]},{"@type":"Person","@id":"https:\/\/www.codemotion.com\/magazine\/#\/schema\/person\/201bb98b02412383686cced7521b861c","name":"Codemotion","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/11\/cropped-codemotionlogo-150x150.png","url":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/11\/cropped-codemotionlogo-150x150.png","contentUrl":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/11\/cropped-codemotionlogo-150x150.png","caption":"Codemotion"},"description":"Articles wirtten by the Codemotion staff. Tech news, inspiration, latest treends in software development and more.","sameAs":["https:\/\/x.com\/CodemotionIT"],"url":"https:\/\/www.codemotion.com\/magazine\/author\/codemotion-2\/"}]}},"featured_image_src":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4-600x400.jpg","featured_image_src_square":"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4-600x600.jpg","author_info":{"display_name":"Codemotion","author_link":"https:\/\/www.codemotion.com\/magazine\/author\/codemotion-2\/"},"uagb_featured_image_src":{"full":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg",1200,673,false],"thumbnail":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4-150x150.jpg",150,150,true],"medium":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4-768x431.jpg",768,431,true],"large":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg",1200,673,false],"2048x2048":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg",1200,673,false],"small-home-featured":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4.jpg",100,56,false],"sidebar-featured":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4-180x128.jpg",180,128,true],"genesis-singular-images":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4-896x504.jpg",896,504,true],"archive-featured":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4-400x225.jpg",400,225,true],"gb-block-post-grid-landscape":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4-600x400.jpg",600,400,true],"gb-block-post-grid-square":["https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-05-21-at-18.35.32-4-600x600.jpg",600,600,true]},"uagb_author_info":{"display_name":"Codemotion","author_link":"https:\/\/www.codemotion.com\/magazine\/author\/codemotion-2\/"},"uagb_comment_info":0,"uagb_excerpt":"As founder and creative director of the creative lab thesign.it, Raffaella Isidori&nbsp;builds brands and manages communication for businesses around the world. She is quick to point out that she does not run an agency. Indeed thesign.it it&#8217;s \u201ca sandbox\u201d, a fluidly structured container of competences and experiences where new approaches are tested. \u201cIt is an&#8230;&hellip;","lang":"en","_links":{"self":[{"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":2,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"predecessor-version":[{"id":711,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/posts\/41\/revisions\/711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/media\/42"}],"wp:attachment":[{"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/tags?post=41"},{"taxonomy":"collections","embeddable":true,"href":"https:\/\/www.codemotion.com\/magazine\/wp-json\/wp\/v2\/collections?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}