{"id":5634,"date":"2020-06-17T11:31:53","date_gmt":"2020-06-17T09:31:53","guid":{"rendered":"https:\/\/www.codemotion.com\/magazine\/?p=5634"},"modified":"2023-04-04T17:16:37","modified_gmt":"2023-04-04T15:16:37","slug":"content-creation-growth","status":"publish","type":"post","link":"https:\/\/www.codemotion.com\/magazine\/community-management\/content-creation-growth\/","title":{"rendered":"How Content Creation Is Key to Community Management?"},"content":{"rendered":"\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-ba534a6b      \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#the-abc-of-tech-community-content\" class=\"uagb-toc-link__trigger\">The ABC of tech community content<\/a><li class=\"uagb-toc__list\"><a href=\"#tech-community-content-is-about-relationships-and-interactions\" class=\"uagb-toc-link__trigger\">Tech community content is about relationships and interactions<\/a><li class=\"uagb-toc__list\"><a href=\"#be-remembered-thanks-to-your-content\" class=\"uagb-toc-link__trigger\">Be remembered thanks to your content<\/a><li class=\"uagb-toc__list\"><a href=\"#creating-valuable-tech-community-content\" class=\"uagb-toc-link__trigger\">Creating valuable tech community content<\/a><li class=\"uagb-toc__list\"><a href=\"#some-useful-advice\" class=\"uagb-toc-link__trigger\">Some useful advice<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#plan-a-content-calendar\" class=\"uagb-toc-link__trigger\">Plan a content calendar<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#investigate-hot-topics-among-members-of-your-community\" class=\"uagb-toc-link__trigger\">Investigate hot topics among members of your community<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#give-yourself-a-clear-visual-identity\" class=\"uagb-toc-link__trigger\">Give yourself a clear visual identity<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#experiment-and-dont-give-up-on-your-first-try\" class=\"uagb-toc-link__trigger\">Experiment, and don&#039;t give up on your first try.\u00a0<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#creating-content-does-not-mean-having-to-be-present-across-all-channels\" class=\"uagb-toc-link__trigger\">Creating content does not mean having to be present across all channels.\u00a0<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#one-piece-of-content-many-lives\" class=\"uagb-toc-link__trigger\">One piece of content, many lives<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"eplus-mjBmst\">Every day we are bombarded with <span id=\"urn:enhancement-84f6bc4\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\" style=\"user-select: auto;\">content<\/span>: <span id=\"urn:enhancement-31fbdb48\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/email\" style=\"user-select: auto;\">emails<\/span>, <span id=\"urn:enhancement-71d0391e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/newsletter\" style=\"user-select: auto;\">newsletters<\/span>, <span id=\"urn:enhancement-8634e90b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/social\" style=\"user-select: auto;\">social<\/span> <span id=\"urn:enhancement-b1800e19\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/media_communication\" style=\"user-select: auto;\">media<\/span> posts, blog posts. The question is, how to create tech community content that stands out in this context?<\/p>\n\n\n\n<p class=\"eplus-inAZKp\">Imagine what could happen if your <span style=\"user-select: auto;\" id=\"urn:enhancement-67420ed2\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span>&#8216;s <span style=\"user-select: auto;\" id=\"urn:enhancement-cf22d83\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span> appeared in this surge of <span style=\"user-select: auto;\" id=\"urn:enhancement-ccf52252\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span>. What a great opportunity to grow and <span style=\"user-select: auto;\" id=\"urn:enhancement-294e0fa4\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/promotion_marketing\">promote<\/span> your <span style=\"user-select: auto;\" id=\"urn:enhancement-55e8d883\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/project\">project<\/span>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading eplus-qI3fZA\" id=\"h-the-abc-of-tech-community-content\">The ABC of tech community content<\/h2>\n\n\n\n<p class=\"eplus-k81QSu\">Tech <span style=\"user-select: auto;\" id=\"urn:enhancement-5843a1e5\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">communities<\/span> are generally made up of <span style=\"user-select: auto;\" id=\"urn:enhancement-1723e9a9\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/software_developer\">developers<\/span> and budding <span style=\"user-select: auto;\" id=\"urn:enhancement-96d536c1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/programmer\">programmers<\/span>, but also technology enthusiasts who work with other things in their day-to-day life. These are <span style=\"user-select: auto;\" id=\"urn:enhancement-5c9508c9\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span> hungry for <strong style=\"user-select: auto;\">specialist <span style=\"user-select: auto;\" id=\"urn:enhancement-f98bd305\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span> on the most popular languages and technologies<\/strong>, as well as on <span style=\"user-select: auto;\" id=\"urn:enhancement-c769fdcd\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/project\">project<\/span> management. <\/p>\n\n\n\n<p class=\"eplus-lP1HRk\">The potential of <span style=\"user-select: auto;\" id=\"urn:enhancement-ddf93058\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">Content<\/span> Creation lies precisely in this aspect of community life, because creating specific content<strong style=\"user-select: auto;\">, tailored to the needs of this particular <span style=\"user-select: auto;\" id=\"urn:enhancement-6bb16a97\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/audience\">audience<\/span>, <\/strong>will allow you<strong style=\"user-select: auto;\"> <\/strong>to both attract their attention and nourish the ranks of your <span style=\"user-select: auto;\" id=\"urn:enhancement-7add50e6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span>. <\/p>\n\n\n\n<p class=\"eplus-B5EgUC\">These will not be just any old new members, but high-quality new additions, because they are really interested in what you do.<strong style=\"user-select: auto;\"> <\/strong>Over time you will build a close-knit <span style=\"user-select: auto;\" id=\"urn:enhancement-7fb2021f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> that will look forward to discussing and commenting on your next piece of content.<\/p>\n\n\n\n<p class=\"eplus-syUqUs\">These are just some of the advantages of investing in <span id=\"urn:enhancement-7434a835\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">Content<\/span> Creation. By doing so, you can achieve important <span id=\"urn:enhancement-94e0e5ac\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/goal\">goals<\/span> that will determine the success (or otherwise) of your <span id=\"urn:enhancement-c79cbae8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span>, such as:&nbsp;<\/p>\n\n\n\n<ul class=\"eplus-H8abxB wp-block-list\">\n<li>generating and building relationships with the people who are part of your community;&nbsp;<\/li>\n\n\n\n<li>sharing experiences that people identify with and want to join in with;&nbsp;<\/li>\n\n\n\n<li>generating interest around the topics you deal with;&nbsp;<\/li>\n\n\n\n<li>demonstrating your authority when it comes to the themes you tackle.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"eplus-LnsKf0\"><span style=\"user-select: auto;\" id=\"urn:enhancement-f87689bb\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">Communities<\/span> are spaces where <span style=\"user-select: auto;\" id=\"urn:enhancement-ec37a887\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span> come together, and they thrive on lively exchanges and discussion between their members. Your task is to <strong style=\"user-select: auto;\">stimulate the community with content that is always new, interesting and useful<\/strong> to talk about &#8211; maybe even something that solves their specific problem. <\/p>\n\n\n\n<p class=\"eplus-OUNU4l\">[jwp-video n=&#8221;1&#8243;]<\/p>\n\n\n\n<p class=\"eplus-XNu0a0\">A <span id=\"urn:enhancement-ebf0354c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\" style=\"user-select: auto;\">Content<\/span> Creation <span id=\"urn:enhancement-22b88dc5\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/strategy\" style=\"user-select: auto;\">strategy<\/span> helps you do just that, and consequently be perceived as an <a href=\"https:\/\/www.codemotion.com\/magazine\/dev-hub\/community-manager\/better-community-manager\/\" class=\"ek-link\">attentive and authoritative <span id=\"urn:local-annotation-676314\" class=\"textannotation disambiguated\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community_manager\" style=\"user-select: auto;\">community manager<\/span><\/a>.<br><br>The term <span id=\"urn:enhancement-61a122fd\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\" style=\"user-select: auto;\">Content<\/span> Creation is used in the context of <span id=\"urn:local-annotation-829699\" class=\"textannotation disambiguated\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/digital_marketing\" style=\"user-select: auto;\">Digital Marketing<\/span> to indicate specifically the activity of content creation (website, <span id=\"urn:enhancement-8439f985\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/newsletter\" style=\"user-select: auto;\">newsletter<\/span>, e-book, guide, social media etc.) carried out by brands and companies to <span id=\"urn:enhancement-91e94b6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/promotion_marketing\" style=\"user-select: auto;\">promote<\/span> themselves across various channels. <\/p>\n\n\n\n<p class=\"eplus-ZqHsLY\">However, <strong style=\"user-select: auto;\">in order to be effective<\/strong> and generate interest among the target <span style=\"user-select: auto;\" id=\"urn:enhancement-70746a23\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/audience\">audience<\/span>, <strong style=\"user-select: auto;\">this <span style=\"user-select: auto;\" id=\"urn:enhancement-15d6d94f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span><\/strong> <strong style=\"user-select: auto;\">must be useful, <span style=\"user-select: auto;\" id=\"urn:enhancement-e5b3e3b7\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/accessibility\">accessible<\/span> and relevant<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"eplus-cB7dmg\">It is immediately clear how closely this concerns the world of offline and online <span style=\"user-select: auto;\" id=\"urn:enhancement-d6afae93\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> management. As <span style=\"user-select: auto;\" id=\"urn:enhancement-76a6db37\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> managers, we are called upon to manage the <span style=\"user-select: auto;\" id=\"urn:enhancement-39a1ee52\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/social\">social<\/span> channels and platforms our <span style=\"user-select: auto;\" id=\"urn:enhancement-8a5db69f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> is present on, send <span style=\"user-select: auto;\" id=\"urn:enhancement-a13ce65a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/newsletter\">newsletters<\/span> detailing upcoming events, and perhaps to have a website with a dedicated <span style=\"user-select: auto;\" id=\"urn:enhancement-f3887d5f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/blog\">blog<\/span>. <\/p>\n\n\n\n<p class=\"eplus-2aggDP\">Above all, our job is to <strong style=\"user-select: auto;\">keep our <span style=\"user-select: auto;\" id=\"urn:enhancement-bd0c8a8c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">communities<\/span> alive, active and interested<\/strong>. We can do this not only through the events we <span style=\"user-select: auto;\" id=\"urn:enhancement-82e10f9a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/organizing_management\">organize<\/span> meetups, webinars, <span style=\"user-select: auto;\" id=\"urn:enhancement-4aafa295\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/youtube\">YouTube<\/span> live streams etc.\u2014but also by paying <strong style=\"user-select: auto;\">careful attention to the <span style=\"user-select: auto;\" id=\"urn:enhancement-b5c937d6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span> that we put out on our channels<\/strong>.<br><br>This <span style=\"user-select: auto;\" id=\"urn:enhancement-50b054e5\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/strategy\">strategic<\/span> task starts with understanding what is really interesting for the <span style=\"user-select: auto;\" id=\"urn:enhancement-63aecd99\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span> who follow the <span style=\"user-select: auto;\" id=\"urn:enhancement-72ea0c80\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span>. The outcome of that understanding is the process of <strong style=\"user-select: auto;\">planning of <span style=\"user-select: auto;\" id=\"urn:enhancement-a81e1e46\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span> to be published on your channels<\/strong> &#8211; a process that basically never ends. <\/p>\n\n\n\n<p class=\"eplus-QQAVkn\">The content-related activity does not end with publication but continues with the <strong style=\"user-select: auto;\">analysis<\/strong> of what went well and what did not <strong style=\"user-select: auto;\">in order to further improve your <span style=\"user-select: auto;\" id=\"urn:enhancement-53f14793\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span> offering<\/strong>. Let&#8217;s analyse in more detail why a technology <span style=\"user-select: auto;\" id=\"urn:enhancement-38b71637\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> should invest time in this activity. <\/p>\n\n\n\n<h2 class=\"wp-block-heading eplus-s1Win8\" id=\"h-tech-community-content-is-about-relationships-and-interactions\">Tech community content is about relationships and interactions<\/h2>\n\n\n\n<p class=\"eplus-MSDnpZ\">Creating <span style=\"user-select: auto;\" id=\"urn:enhancement-adc3ff3f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span> is an activity that allows you <strong style=\"user-select: auto;\">to build and generate <span style=\"user-select: auto;\" id=\"urn:enhancement-16142903\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/interpersonal_relationship\">relationships<\/span> between <span style=\"user-select: auto;\" id=\"urn:enhancement-4abd7286\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/social_group\">members<\/span> of your <span style=\"user-select: auto;\" id=\"urn:enhancement-39425f60\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span><\/strong>, and to attract new members. If the <span style=\"user-select: auto;\" id=\"urn:enhancement-6f3526d7\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span> is deemed worthwhile and interesting, <span style=\"user-select: auto;\" id=\"urn:enhancement-a149d45e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span> will be more likely to recognise its value and share their opinion on it. <\/p>\n\n\n\n<p class=\"eplus-4aCuUX\">This creates the atmosphere of exchange and networking that keeps the <span style=\"user-select: auto;\" id=\"urn:enhancement-5feaf357\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> environment alive and active. To create incisive <span style=\"user-select: auto;\" id=\"urn:enhancement-e2eeceaa\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span> from this point of view, you can leverage:<\/p>\n\n\n\n<ul class=\"eplus-sjrh4M wp-block-list\">\n<li><strong style=\"user-select: auto;\">Stories and emotions<\/strong>. Engaging with emotions is a way to <strong style=\"user-select: auto;\">build lasting bonds and create conversations<\/strong>. For example, sharing experiences is very effective because people tend to identify with the story and, if touched in real life, to share their direct experience. They will leave a comment under your post and create conversations.<br><\/li>\n\n\n\n<li><strong style=\"user-select: auto;\">Usefulness<\/strong>. Content that provides practical solutions to be tried out in everyday life is among the most successful. You can tell the story of how you solved a technical problem or how you faced a challenge: for example, how you created a web application with a particular technology. Developers and enthusiasts are eager to discuss techniques, languages, projects or technologies, and this will encourage them to share their point of view. Read the <em style=\"user-select: auto;\">create interactions<\/em> section.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large eplus-eUWidv\"><img decoding=\"async\" src=\"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2020\/10\/Developer-community-1024x683.jpg\" alt=\"Developers social media. Tech community content.\" class=\"wp-image-10925\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading eplus-yqKFsQ\" id=\"h-be-remembered-thanks-to-your-content\">Be remembered thanks to your content<\/h2>\n\n\n\n<p class=\"eplus-A3L4DI\">There are many <span id=\"urn:enhancement-523c9b12\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">communities<\/span>, and <strong>making yourself memorable<\/strong> is not easy, but it <strong>has to be one of your main <span id=\"urn:enhancement-8be266a3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/goal\">objectives<\/span>.<\/strong> Adopting a few small tricks will help you worm your way into <span id=\"urn:enhancement-7132fdbb\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span>&#8216;s memory. For example, you could take advantage of <strong>recurring items.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"eplus-KSaFuL\"><strong style=\"user-select: auto;\">Create recurring <span style=\"user-select: auto;\" id=\"urn:enhancement-b2d9e137\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span><\/strong> which repeats over time and with the same frequency. This will help members of your <span style=\"user-select: auto;\" id=\"urn:enhancement-d5b59d5a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> <strong style=\"user-select: auto;\">get even more attached to your <span style=\"user-select: auto;\" id=\"urn:enhancement-eae83ff4\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/project\">project<\/span>, and<\/strong> above all <strong style=\"user-select: auto;\">to remember you<\/strong>. <\/p>\n\n\n\n<p class=\"eplus-vOQqJ5\">The concept is the same as when <span style=\"user-select: auto;\" id=\"urn:enhancement-55842357\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/organizing_management\">organising<\/span> a meetup: you tend to choose a day of the week which will, in principle, always remain the same. An example? <\/p>\n\n\n\n<p class=\"eplus-sLjuTH\">If you decide to plan an editorial calendar for your <span style=\"user-select: auto;\" id=\"urn:enhancement-4ca75526\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/social\">social<\/span> channels, you can choose to dedicate a day of the week to a specific topic or specific content: &#8220;The Thursday video tutorial&#8221;, &#8220;The Tuesday technical article&#8221;, and so on. <\/p>\n\n\n\n<p class=\"eplus-Y6QP8O\">Give free rein to <span style=\"user-select: auto;\" id=\"urn:enhancement-7543db3a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/creativity\">creativity<\/span>, but above all <strong style=\"user-select: auto;\">sound out the needs and requirements of your <span style=\"user-select: auto;\" id=\"urn:enhancement-631ac54f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span><\/strong> and don&#8217;t be afraid to ask those directly concerned.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading eplus-sPvs0j\" id=\"h-creating-valuable-tech-community-content\">Creating valuable tech community content<\/h2>\n\n\n\n<p class=\"eplus-l18Iv7\">To sum up what has been said so far, the key to success with content is to <strong style=\"user-select: auto;\">generate value for <span style=\"user-select: auto;\" id=\"urn:enhancement-57a6354\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span><\/strong>. This happens when your content successfully has a direct and positive impact on the life of a member of your <span style=\"user-select: auto;\" id=\"urn:enhancement-379a2fe5\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span>. <\/p>\n\n\n\n<p class=\"eplus-I7ktoa\">A technical blog post can help a developer understand how to implement a feature in a <span style=\"user-select: auto;\" id=\"urn:enhancement-c6a6bbed\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/project\">project<\/span>. <\/p>\n\n\n\n<p class=\"eplus-iv7JmG\">The story of an <span style=\"user-select: auto;\" id=\"urn:enhancement-254074b7\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/experience\">experience<\/span> can inspire a member of your <span style=\"user-select: auto;\" id=\"urn:enhancement-af3f9e34\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> to undertake a new <span style=\"user-select: auto;\" id=\"urn:enhancement-cf0d57d7\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/project\">project<\/span>, or arouse an emotion and generate a wave of other shares and comments that will keep your <span style=\"user-select: auto;\" id=\"urn:enhancement-9c3f2c7a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> environment alive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading eplus-LtVIn2\" id=\"h-some-useful-advice\">Some useful advice<\/h2>\n\n\n\n<h3 class=\"wp-block-heading eplus-CdkgZ8\" id=\"h-plan-a-content-calendar\">Plan a content calendar<\/h3>\n\n\n\n<p class=\"eplus-dr6M19\">You have identified the needs of your <span style=\"user-select: auto;\" id=\"urn:enhancement-58bdb3cf\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> and gathered some <span style=\"user-select: auto;\" id=\"urn:enhancement-41a4de9b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/idea\">ideas<\/span>. That&#8217;s a good start; now, with a calendar in hand, plan when you want to publish each idea. This will help you to make moves in advance\u2014you can schedule <span style=\"user-select: auto;\" id=\"urn:enhancement-8ebf8984\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span> month by month\u2014and better <span style=\"user-select: auto;\" id=\"urn:enhancement-90274397\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/organizing_management\">organise<\/span> your presence on your channels. <\/p>\n\n\n\n<p class=\"eplus-afAfJs\">A very useful <span style=\"user-select: auto;\" id=\"urn:enhancement-3949abeb\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/tool\">tool<\/span> to help with this is <a aria-label=\" (opens in a new tab)\" style=\"user-select: auto;\" href=\"https:\/\/trello.com\/it\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\"><strong style=\"user-select: auto;\">Trello<\/strong><\/a>. You can combine a calendar template with a bulletin board and create a card for each post you want to publish. On each card you can attach links, graphics and above all the text of the post. <\/p>\n\n\n\n<p class=\"eplus-ohR6LU\"><span id=\"urn:enhancement-c10717f5\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/trello\" style=\"user-select: auto;\">Trello<\/span> facilitates <span id=\"urn:enhancement-91588952\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/collaboration\" style=\"user-select: auto;\">collaboration<\/span>, so if you are a <span id=\"urn:enhancement-f6fdaa38\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/team\" style=\"user-select: auto;\">team<\/span> of <span id=\"urn:enhancement-7573c0cb\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\" style=\"user-select: auto;\">community<\/span> managers, you can divide the posts to be made and review those already set live, through comments, for example. This <span id=\"urn:enhancement-20f81195\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/tool\" style=\"user-select: auto;\">tool<\/span> helps you design and develop <span id=\"urn:enhancement-87e74c0e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\" style=\"user-select: auto;\">content<\/span>, while other <span id=\"urn:enhancement-53d7a35\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/tool\" style=\"user-select: auto;\">tools<\/span> are used to publish or program content on <span id=\"urn:enhancement-8fb61cb5\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/social\" style=\"user-select: auto;\">social<\/span> <span id=\"urn:enhancement-562bbd79\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/media_communication\" style=\"user-select: auto;\">media<\/span>, including <a style=\"user-select: auto;\" href=\"https:\/\/www.codemotion.com\/magazine\/dev-hub\/community-manager\/community-management-at-buffer\/\" class=\"ek-link\">Buffer<\/a> (actually, we have an interview with Buffer on <a href=\"https:\/\/www.codemotion.com\/magazine\/dev-hub\/community-manager\/buffer-community-management\/\" class=\"ek-link\">creating a highly connected digital community<\/a> that you might find insightful), <a style=\"user-select: auto;\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.postpickr.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">PostPickr<\/a>, <a aria-label=\" (opens in a new tab)\" style=\"user-select: auto;\" href=\"https:\/\/hootsuite.com\/it\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Hootsuite<\/a>, and <a aria-label=\" (opens in a new tab)\" style=\"user-select: auto;\" href=\"https:\/\/later.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Later<\/a>, just to name a few.\u00a0<\/p>\n\n\n\n<p class=\"eplus-ykV5Au\">If you want to learn more: <a href=\"https:\/\/www.codemotion.com\/magazine\/dev-hub\/community-manager\/essential-tools-for-community-management\/\" class=\"ek-link\">Essential tools for Community Management<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading eplus-S9M3SO\" id=\"h-investigate-hot-topics-among-members-of-your-community\">Investigate hot topics among members of your community<\/h3>\n\n\n\n<p class=\"eplus-gnR27g\">We have repeated <em style=\"user-select: auto;\">ad nauseum<\/em> that <strong style=\"user-select: auto;\">understanding what your <span style=\"user-select: auto;\" id=\"urn:enhancement-e2a6eb0\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span>&#8216;s needs are is the starting point for creating valuable <span style=\"user-select: auto;\" id=\"urn:enhancement-b6b6ddb3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/content_media\">content<\/span>.<\/strong> To achieve this understanding, don&#8217;t be afraid to ask the <span style=\"user-select: auto;\" id=\"urn:enhancement-c3db2194\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span> who make up the <span style=\"user-select: auto;\" id=\"urn:enhancement-38714493\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> directly.<\/p>\n\n\n\n<p class=\"eplus-9SzKE4\"> If you manage a <span style=\"user-select: auto;\" id=\"urn:enhancement-361bd4ce\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> within a <span style=\"user-select: auto;\" id=\"urn:enhancement-53ef9440\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/facebook_features\">Facebook group<\/span>, for example, you can take advantage of <span style=\"user-select: auto;\" id=\"urn:enhancement-a4770ac3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/survey_methodology\">surveys<\/span> and sound out which issues  your <span style=\"user-select: auto;\" id=\"urn:enhancement-35e614f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/audience\">audience<\/span> would like you to tackle. <\/p>\n\n\n\n<p class=\"eplus-KYGbUs\">Do you have an Instagram account? Use the &#8220;Questions&#8221; feature to collect requests. Google Forms to be filled in are also a very useful tool in this regard. Operating in this way allows you to<strong style=\"user-select: auto;\"> give your community exactly what it is looking for<\/strong>, and to have your precious work recognised for paying attention to the needs of those who follow you every day.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large eplus-N8rz3d\"><img decoding=\"async\" src=\"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2020\/10\/identity-1024x683.jpg\" alt=\"Developer community manager brand identity\" class=\"wp-image-10926\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading eplus-sN2odB\" id=\"h-give-yourself-a-clear-visual-identity\">Give yourself a clear visual identity<\/h3>\n\n\n\n<p class=\"eplus-WIC2cW\">Creating content means not only writing a post on social media, a blog post or your experience as a developer, but also <strong style=\"user-select: auto;\">giving a visual identity to your community<\/strong>. This is another way to ensure that those who follow you will remember you better.<\/p>\n\n\n\n<p class=\"eplus-mLeICg\"> Create a logo, and use it on each channel. Choose a color palette to form the basis for the graphics of your website, your posts on social networks and the posters for your meetups. <strong style=\"user-select: auto;\">Recurring colors, shapes and graphics will give you an immediately recognizable visual identity<\/strong>. <\/p>\n\n\n\n<p class=\"eplus-KGfWV8\">Help from an expert would be ideal but, if you don&#8217;t have the resources, there are many online tools that offer a lot of help, for example <a aria-label=\" (opens in a new tab)\" style=\"user-select: auto;\" href=\"https:\/\/www.canva.com\/it_it\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Canva<\/a>. This  online tool helps create graphics from preset templates with reasonable results: certainly excellent for social media or a meetup poster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading eplus-gDMVl6\" id=\"h-experiment-and-don-t-give-up-on-your-first-try\">Experiment, and don&#8217;t give up on your first try.&nbsp;<\/h3>\n\n\n\n<p class=\"eplus-RPBzje\"><strong style=\"user-select: auto;\">To find the right content<\/strong>, <strong style=\"user-select: auto;\">you need to experiment<\/strong>. This means that you shouldn&#8217;t give up after your first unsuccessful attempt\u2013you have to keep getting to know your community more and more to find out what really works. <\/p>\n\n\n\n<p class=\"eplus-WL373x\">Observing people&#8217;s behavior carefully is essential. Have you published any content that generated a lot of chatter? Comments and shares on social media? Analyze why the content resonated so much and offer similar content again, omitting content that leaves community members more indifferent. <\/p>\n\n\n\n<p class=\"eplus-tpTc9N\">The analytics of your site or your social channels (Google Analytics, Facebook Insights, Twitter Analytics etc.) can be excellent allies for this activity. Observe, experiment, and keep the experiments that hit the target.<\/p>\n\n\n\n<h3 class=\"wp-block-heading eplus-qZh9DH\" id=\"h-creating-content-does-not-mean-having-to-be-present-across-all-channels\">Creating content does not mean having to be present across all channels.&nbsp;<\/h3>\n\n\n\n<p class=\"eplus-sUPMui\">Dedicate yourself to curating your content, but <strong style=\"user-select: auto;\">don&#8217;t overdo it with all existing platforms<\/strong>. Doing so is a waste of energy, especially if your community is taking its first steps. <\/p>\n\n\n\n<p class=\"eplus-9DTmkk\">You don&#8217;t have to be on every social network and platform in existence, not least because some of them might not be right for you or might not be populated by potential members interested in your activity.<\/p>\n\n\n\n<p class=\"eplus-3VcVQK\">If you&#8217;re starting out, choose two or three channels and use your communication skills to cultivate them well. When you have achieved a solid footing, and perhaps found other community managers available to help you, you can increase the workload and start thinking of being present on other channels. <\/p>\n\n\n\n<p class=\"eplus-i1X8om\">Think about how much time you can devote to your project, and choose which platforms to manage. <strong style=\"user-select: auto;\">Being on all social networks is a big responsibility<\/strong> and means taking care of every page or profile by providing content for each of them.<\/p>\n\n\n\n<p class=\"eplus-MKPitQ\"> A social channel left to itself gives your community little interest in wanting to maintain a relationship with those who are part of it, so think carefully!&nbsp;<\/p>\n\n\n\n<p class=\"eplus-UDGgQZ\">See also: <a style=\"user-select: auto;\" href=\"https:\/\/www.codemotion.com\/magazine\/dev-hub\/community-manager\/social-presence-tech-community-how-to-increase-audience\/\" class=\"ek-link\">How to reach a wider audience for your tech community using Social networks<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large eplus-aH4zGd\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"675\" src=\"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2020\/10\/developer-blogging.jpg\" alt=\"tech community content: blogging\" class=\"wp-image-10927\" srcset=\"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2020\/10\/developer-blogging.jpg 1012w, https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2020\/10\/developer-blogging-300x200.jpg 300w, https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2020\/10\/developer-blogging-768x512.jpg 768w, https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2020\/10\/developer-blogging-600x400.jpg 600w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading eplus-3SXPrh\" id=\"h-one-piece-of-content-many-lives\">One piece of content, many lives<\/h3>\n\n\n\n<p class=\"eplus-2R7EIA\">Be creative! <strong style=\"user-select: auto;\">The potential to create content exists in every resource you have available.<\/strong> From a technical talk that took place during a meetup or online you can create a tutorial, a guide, a blog post or small social media nuggets on the most interesting content. <\/p>\n\n\n\n<p class=\"eplus-7AMfRF\">If your speaker created slides for the occasion, ask them if you can create posts for social media platforms by quoting some salient passages, obviously citing the source and therefore their work. You will intrigue those who were not able to see the talk, and maybe you will create conversations between those who watched it and were enthused by it.<\/p>\n\n\n\n<p class=\"eplus-gg4JNG\">Remember that <strong>content can exist in many forms<\/strong>, with which you can quench your community&#8217;s thirst for content.<\/p>\n\n\n\n<p class=\"eplus-Ak1z3D\">We have come to the end of our journey through the world of Content Creation. It&#8217;s an activity that requires commitment, energy, study and analysis, but one you need to invest in for a community project to be successful. <\/p>\n\n\n\n<p class=\"eplus-MzEXee\">Give it a try, and take small steps. One step today, one tomorrow, and you will end up with valuable content that will give your community a big quality boost!<\/p>\n\n\n\n<p class=\"eplus-vCcfB0\">If you want to move forward with your community, make sure you also know how to measure its performance to boost growth.  Learn to use the most popular analytics tools and <a style=\"user-select: auto;\" href=\"https:\/\/www.codemotion.com\/magazine\/dev-hub\/community-manager\/metrics-measure-community-management\/\" class=\"ek-link\">what are the metrics for measuring community management<\/a>. This will help boost your tech community content!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every day we are bombarded with content: emails, newsletters, social media posts, blog posts. The question is, how to create tech community content that stands out in this context? Imagine what could happen if your community&#8216;s content appeared in this surge of content. What a great opportunity to grow and promote your project! The ABC&#8230; <a class=\"more-link\" href=\"https:\/\/www.codemotion.com\/magazine\/community-management\/content-creation-growth\/\">Read more<\/a><\/p>\n","protected":false},"author":97,"featured_media":5638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":9,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5162],"tags":[9888],"collections":[],"class_list":{"0":"post-5634","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-community-management","8":"tag-community","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create Tech Community Content<\/title>\n<meta name=\"description\" content=\"Creating tech community content is no trivial task, but it&#039;s not just about meetups and events: you need a full strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.codemotion.com\/magazine\/community-management\/content-creation-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Content Creation Is Key to Community Management?\" \/>\n<meta property=\"og:description\" content=\"Creating tech community content is no trivial task, but it&#039;s not just about meetups and events: you need a full strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.codemotion.com\/magazine\/community-management\/content-creation-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Codemotion Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Codemotion.Italy\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-17T09:31:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-04T15:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2020\/06\/aziende-mobile-content-creation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"942\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sabrina Scoma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sabrina_scoma\" \/>\n<meta name=\"twitter:site\" content=\"@CodemotionIT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sabrina Scoma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.codemotion.com\/magazine\/community-management\/content-creation-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.codemotion.com\/magazine\/community-management\/content-creation-growth\/\"},\"author\":{\"name\":\"Sabrina Scoma\",\"@id\":\"https:\/\/www.codemotion.com\/magazine\/#\/schema\/person\/810d481866136ee7b4945bfbd6ad9704\"},\"headline\":\"How Content Creation Is Key to Community 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