{"id":6825,"date":"2020-07-28T12:22:04","date_gmt":"2020-07-28T10:22:04","guid":{"rendered":"https:\/\/www.codemotion.com\/magazine\/?p=6825"},"modified":"2023-04-04T16:30:22","modified_gmt":"2023-04-04T14:30:22","slug":"community-managers-mistakes","status":"publish","type":"post","link":"https:\/\/www.codemotion.com\/magazine\/community-management\/community-managers-mistakes\/","title":{"rendered":"How Developer Community Managers Can Avoid These 5 Mistakes"},"content":{"rendered":"\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-7a023ec4      \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#understanding-the-role-of-tech-community-manager\" class=\"uagb-toc-link__trigger\">Understanding the Role of Tech Community Manager<\/a><li class=\"uagb-toc__list\"><a href=\"#5-most-common-community-management-mistakes\" class=\"uagb-toc-link__trigger\">5 Most Common Community Management Mistakes<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#1-poor-communication\" class=\"uagb-toc-link__trigger\">1. Poor Communication<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#most-common-communication-mistakes\" class=\"uagb-toc-link__trigger\">Most common communication mistakes<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#2-poor-engagement-and-devrel\" class=\"uagb-toc-link__trigger\">2. Poor Engagement and DevRel<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#the-7-core-principles-of-community-engagement\" class=\"uagb-toc-link__trigger\">The 7 core principles of community engagement<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#3-not-understanding-marketing-needs\" class=\"uagb-toc-link__trigger\">3. Not Understanding Marketing Needs<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#4-so-you-threw-a-catastrophic-event\" class=\"uagb-toc-link__trigger\">4. So You Threw a Catastrophic Event<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#how-to-recover-from-an-event-gone-wrong\" class=\"uagb-toc-link__trigger\">How to recover from an event gone wrong<\/a><\/li><\/ul><li class=\"uagb-toc__list\"><a href=\"#5-growth-awareness\" class=\"uagb-toc-link__trigger\">5. Growth \u2260 Awareness<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#avoid-these-mistakes-when-building-your-tech-community\" class=\"uagb-toc-link__trigger\">Avoid These Mistakes When Building Your Tech Community<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"eplus-UtoSaV\">Whether you&#8217;re a passionate <span style=\"user-select: auto;\" id=\"urn:enhancement-7e40c674\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/software_developer\">developer<\/span> looking to ignite your favourite <span style=\"user-select: auto;\" id=\"urn:enhancement-f61e89f7\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/operating_system\">OS<\/span> <span style=\"user-select: auto;\" id=\"urn:enhancement-3f63ecd0\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/user_computing\">user<\/span> base or you&#8217;re a brand ambassador looking to excite and invigorate prospects about new <span style=\"user-select: auto;\" id=\"urn:enhancement-b03b7365\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/technology\">technology<\/span>, the life of a developer <span style=\"user-select: auto;\" id=\"urn:local-annotation-525519\" class=\"textannotation disambiguated\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community_manager\">community manager<\/span> is filled with challenges.<\/p>\n\n\n\n<p class=\"eplus-S4hFIp\">You have a lot on your plate!<\/p>\n\n\n\n<p class=\"eplus-00qAwf\">Your <span id=\"urn:enhancement-c23de46a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/role\">role<\/span> lies somewhere between community <span id=\"urn:enhancement-af349f79\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/talent_manager\">manager<\/span>, <span id=\"urn:enhancement-ebb0de59\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/software_developer\">developer<\/span>, marketer, <span id=\"urn:enhancement-76cca109\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/project\">project<\/span> lead, and <span id=\"urn:enhancement-f6c0900e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/execution_computing\">execution<\/span>. And, in the cracks and crevices of this tsunami of responsibilities, it&#8217;s easy to make a few mistakes.<\/p>\n\n\n\n<p class=\"eplus-6ZFICG\">In fact, we would venture to say that every <a href=\"https:\/\/www.codemotion.com\/magazine\/dev-hub\/community-manager\/metrics-measure-community-management\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">tech community <span id=\"urn:enhancement-ac98c546\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/talent_manager\">manager<\/span> makes mistakes<\/a>. That&#8217;s ok! Mistakes are an integral part of the growing and <span id=\"urn:enhancement-8470b9a3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/learning\">learning<\/span> <span id=\"urn:enhancement-58238979\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/experience\">experience<\/span> \u2014 both personally and for your <span id=\"urn:enhancement-644adfab\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span>.<\/p>\n\n\n\n<p class=\"eplus-aIybje\">Here&#8217;s the problem: <strong><span id=\"urn:enhancement-2d41f16a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/error\">mistakes<\/span> can sink the ship<\/strong>. A few bad <span id=\"urn:enhancement-c11fef0f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/source_lines_of_code\">lines of code<\/span> can stall an <span id=\"urn:enhancement-b564362f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/mobile_app\">app<\/span>. For <span id=\"urn:enhancement-860bf505\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> managers, a few bad events or poor <span id=\"urn:enhancement-89d85492\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/project\">project<\/span> executions can lead to disapproval, negative awareness, and even the degradation of your <span id=\"urn:enhancement-55690f0b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/role\">role<\/span> (i.e., <span id=\"urn:enhancement-1b30e1fb\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span> lose trust in you).<\/p>\n\n\n\n<p class=\"eplus-zfGP85\">Today, we&#8217;re going to discuss the most common <span style=\"user-select: auto;\" id=\"urn:enhancement-2162b466\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/error\">mistakes<\/span>. These are the &#8220;oopsies&#8221; and &#8220;uh-oh&#8217;s&#8221; that we see most often from <span id=\"urn:enhancement-ec2e5e31\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/high_tech\">developer <\/span><span style=\"user-select: auto;\" id=\"urn:enhancement-386b4f5d\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> managers. And they&#8217;re big ones.<\/p>\n\n\n\n<p class=\"eplus-2SE22p\">Here are some whopper <span style=\"user-select: auto;\" id=\"urn:enhancement-cb11c621\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/error\">mistakes<\/span> you have to avoid if you want to become a thriving <span style=\"user-select: auto;\" id=\"urn:enhancement-86d7de3f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> <span style=\"user-select: auto;\" id=\"urn:enhancement-bb8cca38\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/talent_manager\">manager<\/span>.<\/p>\n\n\n\n<p class=\"eplus-Bwurrs\">[jwp-video n=&#8221;1&#8243;]<\/p>\n\n\n\n<h2 class=\"wp-block-heading eplus-fdqYUr\" id=\"h-understanding-the-role-of-tech-community-manager\">Understanding the Role of Tech Community Manager<\/h2>\n\n\n\n<p class=\"eplus-UpzqAy\">A <span style=\"user-select: auto;\" id=\"urn:enhancement-fcb77493\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/high_tech\">developer<\/span> community <span style=\"user-select: auto;\" id=\"urn:enhancement-711e1097\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/talent_manager\">manager<\/span> attempts to rally like-minded software <span style=\"user-select: auto;\" id=\"urn:enhancement-522c262f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/software_developer\">developers<\/span> around their <span style=\"user-select: auto;\" id=\"urn:enhancement-2b840c72\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/high_tech\">tech<\/span> of choice. On the surface, it seems simple, right?<\/p>\n\n\n\n<p class=\"eplus-DNklQv\">The truth is&#8230; it&#8217;s not. It&#8217;s tough. Tech <span id=\"urn:enhancement-439dad56\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> managers wear plenty of hats, including:<\/p>\n\n\n\n<ul class=\"eplus-1f3SOq wp-block-list\">\n<li>Developer<\/li>\n\n\n\n<li>Project manager<\/li>\n\n\n\n<li>Marketer<\/li>\n\n\n\n<li>Strategist<\/li>\n\n\n\n<li>Pseudo-sales<\/li>\n\n\n\n<li>Event organizer<\/li>\n<\/ul>\n\n\n\n<p class=\"eplus-ZTqc8h\">Most of you aren&#8217;t an <span id=\"urn:enhancement-a4f71e92\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/expert\">expert<\/span> in all of these fields. In fact, most of you are great at one thing: development. It&#8217;s probably the passion that led you down this windy road of <span id=\"urn:enhancement-15b2efcf\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> management, and it&#8217;s probably the passion that fuels you to execute, engage, and interact with other <span id=\"urn:enhancement-384cf3cc\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span>. But being an amazing developer is only a small fraction of your new <span id=\"urn:enhancement-fa7e92b6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/role\">role<\/span>.<\/p>\n\n\n\n<p class=\"eplus-H1ghM7\">You have to use effective <span id=\"urn:enhancement-ad60ba8a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/communication\">communication<\/span>, set tangible <span id=\"urn:enhancement-72ee600a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/goal\">goals<\/span>, market, and <span id=\"urn:enhancement-32f3d239\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/organizing_management\">organize<\/span> events. And, somewhere between swapping hats for the millionth time, you might drop one.<\/p>\n\n\n\n<p class=\"eplus-ohGNPH\">Here are the hats you&#8217;re most likely to drop and some tips to help you avoid any catastrophic mistakes. And, just in case you needed more inspiration, we&#8217;ve got you covered! Have a go at this article on <a href=\"https:\/\/www.codemotion.com\/magazine\/dev-hub\/community-manager\/better-community-manager\/\">how to become a better developer community manager<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading eplus-V02Puj\" id=\"h-5-most-common-community-management-mistakes\">5 Most Common Community Management Mistakes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading eplus-LtbVkf\" id=\"h-1-poor-communication\">1. Poor Communication<\/h3>\n\n\n<div class=\"wp-block-image eplus-aT6ZHS\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2020\/07\/workplace-1245776_1920-1024x683.jpg\" alt=\"community managers communication matters\" class=\"wp-image-6828\"\/><\/figure><\/div>\n\n\n<p class=\"eplus-2M9fbR\"><span style=\"user-select: auto;\" id=\"urn:enhancement-d801123\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/communication\">Communication<\/span> is the single most important component of <span style=\"user-select: auto;\" id=\"urn:enhancement-d662d844\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> management. Whether your daily <span style=\"user-select: auto;\" id=\"urn:enhancement-3d66f8c4\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/role\">role<\/span> involves <span style=\"user-select: auto;\" id=\"urn:enhancement-9b063a65\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> management for a massive IT platform or you&#8217;re an evangelist of a certain <span style=\"user-select: auto;\" id=\"urn:enhancement-fd7cc60e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/high_tech\">tech<\/span> looking to gather like-minded individuals, you have to communicate effectively. Unfortunately, the majority of tech <span style=\"user-select: auto;\" id=\"urn:enhancement-a144071\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> managers don&#8217;t effectively communicate.<\/p>\n\n\n\n<p class=\"eplus-9IwWkZ\">89% of <span id=\"urn:enhancement-d4da3f32\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span> say that <span id=\"urn:enhancement-79b2f9c9\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/communication\">communication<\/span> is vital to success. Yet 39% of <span id=\"urn:enhancement-3546c54b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/project\">projects<\/span> fail because of <span id=\"urn:enhancement-6f748bbf\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/communication\">communication<\/span>. There&#8217;s a disconnect.<\/p>\n\n\n\n<p class=\"eplus-KuqDs1\">Being a community <span id=\"urn:enhancement-c8ca1be5\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/talent_manager\">manager<\/span> requires you to understand the challenges of your <span id=\"urn:enhancement-708f345\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> and discover the real, deep-down issues that your <span id=\"urn:enhancement-1a02375d\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> has when using your <span id=\"urn:enhancement-fc4b90b7\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/high_tech\">tech<\/span>. A common mistake is to think of <span id=\"urn:enhancement-770fcaf2\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/communication\">communication<\/span> as listening.<\/p>\n\n\n\n<p class=\"eplus-B0PO2f\">That&#8217;s only part of the <span id=\"urn:enhancement-b30fc732\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/job\" style=\"user-select: auto;\">job<\/span>. You have to convey messages fluidly and understand problems at their deepest layers. There&#8217;s a reason that PMI, <span id=\"urn:enhancement-cf351738\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/pricewaterhousecoopers\" style=\"user-select: auto;\">PricewaterhouseCoopers<\/span>, <span id=\"urn:enhancement-f6e2e90\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/towers_watson\" style=\"user-select: auto;\">Towers Watson<\/span>, <span id=\"urn:enhancement-6188db5a\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/gartner\" style=\"user-select: auto;\">Gartner<\/span>, and Forrester all consider <span id=\"urn:enhancement-2549edf4\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/communication\" style=\"user-select: auto;\">communication<\/span> to be the <a aria-label=\"undefined (opens in a new tab)\" style=\"user-select: auto;\" href=\"https:\/\/www.pmi.org\/-\/media\/pmi\/documents\/public\/pdf\/learning\/thought-leadership\/pulse\/the-essential-role-of-communications.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">key driver<\/a> of effective <span id=\"urn:enhancement-1b5558bc\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/project\" style=\"user-select: auto;\">projects<\/span> \u2014 it&#8217;s the glue that holds everything together.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-f11198d5 gb-headline-text\">Most common communication mistakes<\/h4>\n\n\n\n<p class=\"eplus-raKsD3\">Here are some of the most common communication mistakes:<\/p>\n\n\n\n<ol class=\"eplus-eo3zAm wp-block-list\">\n<li><strong style=\"user-select: auto;\">Not separating community problems and individual problems<\/strong>: Communicating across a community is a balancing act. You need to understand the scope of problems that are impacting the entire community, but you also need to take a step back and address individual issues one-by-one. It can be easy to drop individual issues in favor or wider-reaching community problems. But you can&#8217;t lose track. Always communicate on both a community level and an individual level.<\/li>\n\n\n\n<li><strong style=\"user-select: auto;\">Reacting to problems<\/strong>: Don&#8217;t react to problems; solve them. When issues with an event, the platform, or specific tech come up, don&#8217;t just share sympathy or empathy; go and fix the problem. It&#8217;s easy to communicate issues, and it can be even easier to get bogged down on using communication as a tool to bypass actual fixes. Use communication as a tool to discover issues \u2014 not a means to soothe over those issues.<\/li>\n\n\n\n<li><strong style=\"user-select: auto;\">Not listening or not speaking<\/strong>: Communication is equal parts listening and speaking. Strangely, the majority of tech community managers have issues with the speaking part \u2014 not listening. Your job is to rally support and engagement. You should solve problems. But you should also communicate fixes, discuss community goals, and lead through active speech. <a aria-label=\"undefined (opens in a new tab)\" style=\"user-select: auto;\" href=\"https:\/\/www.project.co\/communication-statistics-2020\/#:~:text=92%25%20of%20people%20have%20had,to%20communication%20and%20project%20management.\" target=\"_blank\" rel=\"noreferrer noopener\">92%<\/a> of people have to repeat their problem multiple times before someone listens. Be the person that listens first and acts fastest.<\/li>\n\n\n\n<li><strong style=\"user-select: auto;\">Avoiding &#8220;headache&#8221; problems<\/strong>: Sometimes, you&#8217;re going to hit a snag where you can&#8217;t actually solve the problem at hand. Maybe it&#8217;s a core issue with the platform you&#8217;re building the community around. And maybe you don&#8217;t have the ability to get it changed. Don&#8217;t avoid it. Find a way to make a difference. You want to lead by example. To do that, you need to show your community that their concerns and issues lead to actionable changes. Email devs, write some code, do some dirty work. There&#8217;s a reason that 99.9% of tech community managers are developers; you need to be able to change outcomes.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading eplus-Isgfpp\" id=\"h-2-poor-engagement-and-devrel\">2. Poor Engagement and DevRel<\/h3>\n\n\n\n<p class=\"eplus-if9xJe\">Engagement is the lifeblood of your <span id=\"urn:enhancement-2663be9b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/job\">job<\/span>. You&#8217;re trying to grow a <span id=\"urn:enhancement-d04d3a82\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> around a piece of <span id=\"urn:enhancement-c2779dac\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/high_tech\">tech<\/span>. So, obviously, you want that <span id=\"urn:enhancement-13eafb5\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> to have meaningful engagements with that specific <span id=\"urn:enhancement-3e75f881\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/technology\">technology<\/span>. If you notice poor engagement or devrel, you need to act fast.<\/p>\n\n\n\n<p class=\"eplus-hY0qwc\">The biggest engagement issue we see is when <span id=\"urn:enhancement-ca710f89\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> managers try to solve engagement problems without understanding the root cause of that poor engagement.<\/p>\n\n\n\n<p class=\"eplus-WIyhjM\">Here&#8217;s an example:<\/p>\n\n\n\n<p class=\"eplus-gBadAa\">John is a community <span id=\"urn:enhancement-634e0734\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/talent_manager\">manager<\/span> for a group of <span id=\"urn:enhancement-db07426d\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/software_developer\">developers<\/span> working with a new <span id=\"urn:enhancement-397535d\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/open_source\">open source<\/span> content <span id=\"urn:enhancement-513bd642\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/management_system\">management system<\/span>. He notices that members of his <span id=\"urn:enhancement-b4950e98\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> are having problems getting enthusiastic about <span id=\"urn:enhancement-f1a7dffc\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> projects. Everyone seems to be in a lull. To help, John immediately read &#8220;10 Tips to Help Boost Engagement.&#8221; He got everyone on a Slack channel, sent funny memes to them, and tried to get everyone interested in each other&#8217;s <span id=\"urn:enhancement-582416b0\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/hobby\">hobbies<\/span>.<\/p>\n\n\n\n<p class=\"eplus-OUv2ih\">Nothing worked! Why? John didn&#8217;t actually try to get to the root of the problem. Turns out, <span id=\"urn:enhancement-755c59b0\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> members didn&#8217;t feel like they were making a real difference. It wasn&#8217;t <span id=\"urn:enhancement-1115aaf4\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/collaboration\">collaboration<\/span> that was holding them back; it was drive.<\/p>\n\n\n\n<p class=\"eplus-4IUpbV\">How do you get to the root of that problem? You understand the core principles of <span style=\"user-select: auto;\" id=\"urn:enhancement-eee8e07\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> engagement.<\/p>\n\n\n<div class=\"wp-block-image eplus-xBakRL\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2020\/07\/startup-594091_1280-1024x682.jpg\" alt=\"community engagement devrel\" class=\"wp-image-6827\"\/><\/figure><\/div>\n\n\n<h4 class=\"gb-headline gb-headline-824e0a89 gb-headline-text\">The 7 core principles of community engagement<\/h4>\n\n\n\n<p class=\"eplus-6i0YWt\">Penn State&#8217;s <a aria-label=\"undefined (opens in a new tab)\" style=\"user-select: auto;\" href=\"https:\/\/aese.psu.edu\/research\/centers\/cecd\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Center for Economic and Community Development<\/a> lists 7 core principles of <span id=\"urn:enhancement-9939fbd7\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\" style=\"user-select: auto;\">community<\/span> engagement:<\/p>\n\n\n\n<ol class=\"eplus-zZYiJS wp-block-list\">\n<li><strong style=\"user-select: auto;\">Planning and preparation<\/strong>: As a tech community manager, you need to be a master of planning. Events, celebrations, get-togethers, and project road maps are all in your future. The key to planning and prep is making sure that you&#8217;re planning and prepping around your community&#8217;s needs. We highly recommend using <a style=\"user-select: auto;\" href=\"https:\/\/www.codemotion.com\/magazine\/dev-hub\/community-manager\/essential-tools-for-community-management\/\" class=\"ek-link\"><span id=\"urn:local-annotation-203611\" class=\"textannotation disambiguated\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/agile_software_development\" style=\"user-select: auto;\">agile<\/span>-driven tools<\/a> like Kanban boards to help you organize projects and events.<\/li>\n\n\n\n<li>Inclusion and diversity: Amazing communities are fueled by diversity. Different ideas, views, cultures, and perspectives all help you build better projects, create better experiences, and deliver superior results across your community architecture.<\/li>\n\n\n\n<li>Collaboration and purpose: You have to support your crew. Don&#8217;t be afraid to dive into projects with them. Answer their questions. Solve their problems. As a tech community manager, you&#8217;re basically the C-level of your community. If they have problems, you have problems.<\/li>\n\n\n\n<li>Openness and learning: Being able to learn from each other is the biggest strength of a community. Being a community manager doesn&#8217;t mean that you are intrinsically right. Listen. Be open to ideas, changes, and new experiences. Don&#8217;t close the door to fit your narrative.<\/li>\n\n\n\n<li>Transparency and trust: Be open about your process, the technology, and every new event. Again, communities are built on trust. Use that trust to grow and raise awareness.<\/li>\n\n\n\n<li>Impact: Community members need to have an impact. What do we mean by that? We mean that projects, events, and goals should all be focused on tangible results. If your community is talking, it will dissolve. Focus on executing meaningful projects. It will help you, and it will give community members a feeling of pride, joy, and meaning.<\/li>\n\n\n\n<li><strong style=\"user-select: auto;\">Sustainable engagement and a participation-driven culture<\/strong>: This one is tough. Building a community requires building a culture of innovation and participation. To do this, create events, network, engage, and communicate effectively. There&#8217;s no magic formula. It happens over time.<\/li>\n<\/ol>\n\n\n\n<p class=\"eplus-EBZPi8\">Now that we understand the 7 core principles use them to guide you. The root of every <span id=\"urn:enhancement-7766a2be\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> problem lies in one of those 7 points. In the example above, the problem was impact. But every new problem could relate to one or more of the 7 principles above.<\/p>\n\n\n\n<h3 class=\"wp-block-heading eplus-aIaNEq\" id=\"h-3-not-understanding-marketing-needs\">3. Not Understanding Marketing Needs<\/h3>\n\n\n\n<p class=\"eplus-HlhGKw\">Most developer <span style=\"user-select: auto;\" id=\"urn:enhancement-b6926250\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> managers like to think of themselves as coders first and tech ambassadors second. But, if you want to succeed as a CM, you have to dominate <span style=\"user-select: auto;\" id=\"urn:enhancement-5f9d9a15\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/promotion_marketing\">marketing<\/span> strategy. But there&#8217;s a problem. As a community <span style=\"user-select: auto;\" id=\"urn:enhancement-5ad3e941\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/talent_manager\">manager<\/span>, you&#8217;re an evangelist and ambassador for <span style=\"user-select: auto;\" id=\"urn:enhancement-29604aea\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/technology\">technology<\/span> by your own accord \u2014 not by brand directive. So <span style=\"user-select: auto;\" id=\"urn:enhancement-de124b51\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/promotion_marketing\">marketing<\/span> for a <span style=\"user-select: auto;\" id=\"urn:enhancement-59ebf088\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/technology\">technology<\/span> that you&#8217;re not internally integrated with can seem tricky.<\/p>\n\n\n\n<p class=\"eplus-5ITkCa\">It doesn&#8217;t have to be. Just remembers this: You&#8217;re a marketer for your <span id=\"urn:enhancement-a8de9ef8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> \u2014 <strong>not the <span id=\"urn:enhancement-37e609f1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/technology\">technology<\/span><\/strong>. Your <span id=\"urn:enhancement-699310d9\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/job\">job<\/span> is to nurture the community.<\/p>\n\n\n\n<p class=\"eplus-HKKXN6\">There are two marketing mistakes online <span style=\"user-select: auto;\" id=\"urn:enhancement-9ac0a11b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> managers make:<\/p>\n\n\n\n<ol class=\"eplus-7qBsWP wp-block-list\">\n<li>Not marketing<\/li>\n\n\n\n<li>Marketing for the technology instead of the community<\/li>\n<\/ol>\n\n\n\n<p class=\"eplus-DkEqwK\">You&#8217;re disconnected and connected to your <span style=\"user-select: auto;\" id=\"urn:enhancement-296c1d7b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/technology\">technology<\/span> simultaneously. Traditional <span style=\"user-select: auto;\" id=\"urn:enhancement-b702673d\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/social\">social<\/span> <span style=\"user-select: auto;\" id=\"urn:enhancement-723184d8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/media_communication\">media<\/span> marketers and event marketers act under the banner of their brand. You act under your own banner, but the technology drives you. There&#8217;s a big difference \u2014 especially when it comes to <span style=\"user-select: auto;\" id=\"urn:enhancement-937df175\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/promotion_marketing\">marketing<\/span>. Don&#8217;t put out paid ads. Instead, focus on driving engagement through <span style=\"user-select: auto;\" id=\"urn:enhancement-7a77d6b8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span> boards, social media, and events.<\/p>\n\n\n\n<p class=\"eplus-b39M8X\">And don&#8217;t approach <span id=\"urn:enhancement-9ca3c609\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/promotion_marketing\">marketing<\/span> as a brand ambassador. Instead, approach it as someone who is vested in the <span id=\"urn:enhancement-20e32688\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/technology\">technology<\/span> from a <span id=\"urn:enhancement-7380db3e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/creativity\">creative<\/span> and personal standpoint. You don&#8217;t have to pull punches. Let <span id=\"urn:enhancement-1e6320b3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span> know about the flaws. Discuss the cracks in the system\u2014rally <span id=\"urn:enhancement-b396bbee\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span> around a realistic view of the <span id=\"urn:enhancement-97241343\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/technology\">technology<\/span>.<\/p>\n\n\n\n<p class=\"eplus-qDBnQB\">That&#8217;s where you shine. You can cut the red tape. Think about what makes you love the <span style=\"user-select: auto;\" id=\"urn:enhancement-81d42445\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/technology\">technology<\/span>, and what drives you to manage your <span style=\"user-select: auto;\" id=\"urn:enhancement-45e85c2\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/community\">community<\/span>. Help other <span style=\"user-select: auto;\" id=\"urn:enhancement-552e5d8c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/people\">people<\/span> discover that passion that sits inside you. <\/p>\n\n\n\n<p class=\"eplus-UsdnM9\">Don&#8217;t just sell your <span style=\"user-select: auto;\" id=\"urn:enhancement-5447c095\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/technology\">technology<\/span>. <span style=\"user-select: auto;\" id=\"urn:enhancement-b39fee25\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01770\/entity\/communication\">Communicate<\/span> its value from a down-to-earth perspective. We&#8217;re all tired of the marketing fluff. You&#8217;re in a position to help people understand the tangible value of your tech \u2014 not the surface shine.<\/p>\n\n\n\n<p class=\"eplus-LAxY0P\">Even if you&#8217;re tied to the product, service, or technology, you don&#8217;t have to act like a marketing robot. Keep it real and honest.<\/p>\n\n\n\n<p class=\"eplus-Cr36Qm\">We recommend that developer community managers use the following types of marketing:<\/p>\n\n\n\n<ul class=\"eplus-WS94T5 wp-block-list\">\n<li>Newsletters<\/li>\n\n\n\n<li>Forums and community boards<\/li>\n\n\n\n<li>Events (a.k.a., the bread-and-butter)<\/li>\n\n\n\n<li>Social media<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading eplus-2SqYJ6\" id=\"h-4-so-you-threw-a-catastrophic-event\">4. So You Threw a Catastrophic Event<\/h3>\n\n\n<div class=\"wp-block-image eplus-utWg4g\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.codemotion.com\/magazine\/wp-content\/uploads\/2020\/07\/laptop-3087585_1920-1024x683.jpg\" alt=\"community management mistakes\" class=\"wp-image-6835\"\/><\/figure><\/div>\n\n\n<p class=\"eplus-w5NDqS\">You will throw a bad event. It&#8217;s not about <em>if<\/em>; it&#8217;s about <strong>when<\/strong>. So, what do you do once you pick yourself back up and wipe away the sweat, exhaustion, and pain? You throw another event!<\/p>\n\n\n\n<p class=\"eplus-OBIp5d\">But this time, you&#8217;re going to learn from your mistakes.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-378e7660 gb-headline-text\">How to recover from an event gone wrong<\/h4>\n\n\n\n<p class=\"eplus-kphs9q\">Here are some tips to recover from bad events:<\/p>\n\n\n\n<ul class=\"eplus-4H7Lnb wp-block-list\">\n<li><strong>Relax<\/strong>: This is the most critical tip. Relax. Don&#8217;t sweat it. It happens. The worst thing you can do is let that event impact your ability to throw future events. Communities don&#8217;t happen overnight. And it may take a few failures before you get the ball rolling. Here&#8217;s the big secret: bad events are rare once you have a solidified community built. At the start, they&#8217;re relatively common.<\/li>\n\n\n\n<li><strong>Learn from your mistakes<\/strong>: What went wrong? Did you under-prepare? Did scheduling conflicts prevent your event from being a success? Did you fail to market your event appropriately? Learn from those mistakes. We all know what the goal of an event is: engaging attendees. But delivering the experiences that create engagements is difficult. <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.eventmanagerblog.com\/event-statistics\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">57%<\/a> of event planners say they need a bigger budget to engage their audience. Here&#8217;s the problem: you&#8217;re probably working on a shoestring. This brings us to our next point.<\/li>\n\n\n\n<li><strong>Use an event platform<\/strong>: Don&#8217;t try to throw an event without a platform. You need something to help you manage, engage, and discover community members. Big brands with big budgets create massive-scale events with websites. You&#8217;re probably not at that level. Lean on the resources available to you. We have an event platform specifically built for tech community managers, but there are others out there. The point is to use the right resources. Don&#8217;t try to do everything alone.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading eplus-g2dErZ\" id=\"h-5-growth-awareness\">5. Growth \u2260 Awareness<\/h3>\n\n\n\n<p class=\"eplus-K6B31k\">Every business on the planet wants growth. You don&#8217;t want growth. You want awareness. They&#8217;re two different constructs. Growth is all about the physical expansion of a product or service and sales surrounding a product or service.<\/p>\n\n\n\n<p class=\"eplus-Z8oC91\"> Awareness is about bringing attention to that product or service. You&#8217;re not a salesperson. It&#8217;s not your job. If you try to focus on growing tech, you&#8217;ll drop the ball on awareness. And it&#8217;s a far more critical component of your job.<\/p>\n\n\n\n<p class=\"eplus-FLXHXS\">Awareness happens through events, newsletters, and other types of marketing materials, sure. But it also happens through organic engagement over a long period. If you&#8217;re using <a href=\"https:\/\/www.codemotion.com\/magazine\/dev-hub\/community-manager\/metrics-measure-community-management\/\" class=\"ek-link\">KPIs to measure your success<\/a>, make sure that they&#8217;re hinged on awareness, not growth. Spread the word, not the sales pitch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading eplus-fXmM8z\" id=\"h-avoid-these-mistakes-when-building-your-tech-community\">Avoid These Mistakes When Building Your Tech Community<\/h2>\n\n\n\n<p class=\"eplus-sdrzgT\">It&#8217;s easy to make mistakes when you&#8217;re building a community. But it can be hard to recover from them. Unfortunately, the mistakes above are just the tip of the iceberg. <\/p>\n\n\n\n<p class=\"eplus-OtW3hs\">However, it&#8217;s important to remember this: most mistakes revolve around engagement, DevRel, and awareness. At Codemotion, we can help you solve all three!<\/p>\n\n\n\n<p class=\"eplus-wHZcBw\">Our platform was built to specifically help developer community managers engage, connect, and build relationships with like-minded tech evangelists. We&#8217;ll help you rally a community around your favourite technology. You can join thousands of your peers across Europe who have already become part of our large community of developer community managers simply by applying <a style=\"user-select: auto;\" href=\"https:\/\/id.codemotion.com\/#\/SignUp\" class=\"ek-link\">here<\/a>. Or else, join our newsletter below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re a passionate developer looking to ignite your favourite OS user base or you&#8217;re a brand ambassador looking to excite and invigorate prospects about new technology, the life of a developer community manager is filled with challenges. You have a lot on your plate! Your role lies somewhere between community manager, developer, marketer, project&#8230; <a class=\"more-link\" href=\"https:\/\/www.codemotion.com\/magazine\/community-management\/community-managers-mistakes\/\">Read more<\/a><\/p>\n","protected":false},"author":67,"featured_media":6826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":10,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5162],"tags":[],"collections":[],"class_list":{"0":"post-6825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-community-management","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Common Mistakes Tech Community Managers Make<\/title>\n<meta name=\"description\" content=\"Trying to build a community of developers? Avoid these 5 easy mistakes to grow your community faster, smarter, and with more purpose!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.codemotion.com\/magazine\/community-management\/community-managers-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Developer Community Managers Can Avoid These 5 Mistakes\" \/>\n<meta property=\"og:description\" content=\"Trying to build a community of developers? 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