What happens when your product, which started out as an idea to help you complete a task, gains huge momentum and its success surpasses all your expectations?<\/p>\n
Not too troubling, one might think. But scaling up to meet fast-growing demand has been a huge challenge for Sketch<\/strong> founder and CEO Pieter Omvlee<\/strong>.<\/p>\n \u201cWe started working on sketch because my co-founder as a designer had very specific needs that he was looking to get solved\u2026 So our first version of Sketch was like, let\u2019s just make a simple drawing tool. Once Sketch started getting popular though, at a certain point you realise you were no longer making products for your own needs as in the first days, but rather the needs of companies out there. We were maybe 10 people at the time, but Sketch was being used in companies that had over 100 designers, for example. And at that scale you just run into completely different problems that what we\u2019d ever encountered ourselves.\u201d<\/p><\/blockquote>\n Sketch, now the definitive tool for digital designers, experienced rapid growth. From its humble beginnings back in 2010, the team behind Sketch now boasts over 40 members, in over 10 different countries.<\/p>\n The challenges didn\u2019t end there. With scaling up also came increasing demands from customers, who had their own ideas on how to further develop the product.<\/p>\n
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