John Allen

John Allen is the “Billion Dollar SEO,” known for effectively scaling enterprise SEO teams. With over 14 years of experience and an extensive background in building and optimizing digital marketing programs he currently directs all SEO activity for RingCentral, a global UCaaS, VoIP, and call center solutions provider. He has written for websites such as Hubspot and Toolbox.

Last update March 12, 2021 by John Allen

7 Mitigation Strategies to Address IoT Security Risk

The invention of the internet and its subsequent applications for online-based technology have drastically changed our understanding of digital tech. The implementation of Wi-Fi connected devices has led to the birth of concepts like ‘IoT’. IoT, … Read more

Last update January 5, 2021 by John Allen

5 Ways to Foster Collaboration between Developers and Marketers

The dynamic between marketers and developers can have a huge impact on business outcomes. Whether it’s due to a lack of respect for the other’s expertise, disagreements about deadlines, or frequent miscommunications, the relationship between … Read more

Last update December 31, 2020 by John Allen

8 Techniques for Efficient Data Cleaning

Data is an essential part of data analytics, data security, and data science. That’s obvious. Sometimes, however, that data can get a little dirty. No, not like in a gangster film. More like where suddenly we are having to deal with ‘dirty data’ … Read more

Last update November 27, 2020 by John Allen

5 Rules of Engagement When it Comes to Data Visualization

So you’ve been out, you’ve conducted the surveys, you’ve collected a giant pot of data that unequivocally demonstrates your position and now it’s time to present. How do you do it? Well you could just dump the raw spreadsheet at the desk of your … Read more