If you have an interest in blockchain and business, William Mougayar is the one that can inspire your dreams. As an advisor and mentor to both tech entrepreneurs and founders, he advises on strategy, marketing, growth and is deeply involved with blockchain via researches and writing. He is also the author of the best-selling “The Business Blockchain”. You will find William travelling the world to speak about the blockchain economy.

And on to learning where the blockchain is going in the next future.

As he mentioned during his talk at Blockchain and Crypto Values Conference in Milan, “you don’t need to be in Silicon Valley you don’t need to be in New York, you can be anywhere in the world and start a blockchain company because capital is now available anywhere“. Smart and successful ideas can blossom everywhere, and William knows that until now we only see a grasp of how blockchain can change the world.

Token-to-Market fit is the new Product-to-Market Fit. Tokens are just enablers for the creation of private economies and ecosystems.

While people are just becoming acquainted with terms like bitcoin, blockchain, and crypto value, a new concept is arising: the blockchain-based token.

As with any new and emerging technology, tokens in the blockchain world are currently in an embryonal state. As William Mougayar showed us in his session, tokens are currently “copying what we see” state, e.g. companies and startups using tokens are replying well known and working flow of the web.

An example of how tokens can be disruptive? William mentioned that in his first six months, the blockchain token-based application CryptoKitties collected 2.8 millions transactions on smart contracts.


William Mougayar believes the future of blockchain is a very bright and very important one. Blockchain is going to impact 4 different areas: technology, business, finance, and legal. It will be the backbone of development in term of application. It will be the place where all the creative and innovative business models for startups are going to be. It’s where the world finance is going to be living. Blockchain will challenge the law and the legal constructs that we know about today.

Blockchain is about moving money and digital value from one place to another without having any intermediary.


Here are many challenges and opportunities for people working on blockchain. Being fully on-chain? Being fully decentralized? Can it be suitable? Can our current technologies hold the impact on millions and millions of transactions? From William’s point on view there is just one question: can the blockchain lead us to a new world that is better than the current one?
Maybe the “blockchain economy” will not replace the centralized types of institution and centralized types of apps in a couple of years, but as William reminded us, the stone age didn’t end for a lack of stones.